Toyota Kirloskar Motor (TKM) delivered a robust performance in Toyota May 2025 sales, achieving a total of 30,864 units, a 22% year-on-year (Y-o-Y) increase from 25,264 units in May 2024. Domestic sales reached 29,280 units, up 22.2% Y-o-Y, while exports grew 20.6% to 1,584 units. Driven by strong demand for SUVs and MPVs, Toyota continues to capitalize on India’s shifting automotive preferences. This breakdown of Toyota May 2025 sales explores model-wise results, Y-o-Y and month-on-month (M-o-M) trends, and what these figures reveal about Toyota’s strategy in a competitive market. From the Hyryder’s stellar growth to the Vellfire’s decline, let’s dive into the numbers and see what’s propelling Toyota forward.
Model-wise Sales Breakdown
| Make | Model | May’25 | May’24 | Growth Y-O-Y (%) | May’25 | Apr’25 | Growth M-O-M (%) |
| Toyota | Innova + Hycross | 8,882 | 8,548 | 4% | 8,882 | 7,699 | 15% |
| Toyota | Hyryder | 7,573 | 3,906 | 94% | 7,573 | 4,642 | 63% |
| Toyota | Glanza | 4,753 | 4,517 | 5% | 4,753 | 4,132 | 15% |
| Toyota | Taisor | 3,035 | 2,180 | 39% | 3,035 | 2,421 | 25% |
| Toyota | Fortuner | 2,571 | 2,422 | 6% | 2,571 | 2,904 | -11% |
| Toyota | Rumion | 1,917 | 1,919 | 0% | 1,917 | 2,462 | -22% |
| Toyota | Hilux | 322 | 283 | 14% | 322 | 345 | -7% |
| Toyota | Camry | 198 | 122 | 62% | 198 | 208 | -5% |
| Toyota | Vellfire | 29 | 62 | -53% | 29 | 20 | 45% |
| Toyota | LC300 | 0 | 0 | 0% | 0 | 0 | 0% |
Innova + Hycross
- May 2025 Sales: 8,882
- Y-o-Y Growth: +4%
- M-o-M Growth: +15%
The Innova, including the Hycross, led Toyota May 2025 sales with 8,882 units, up 4% Y-o-Y from 8,548 units. A 15% M-o-M increase from April’s 7,699 units underscores its dominance in the MPV segment, driven by its hybrid technology and family-friendly appeal.
Hyryder
- May 2025 Sales: 7,573
- Y-o-Y Growth: +94%
- M-o-M Growth: +63%
The Urban Cruiser Hyryder was a standout in Toyota May 2025 sales, nearly doubling its sales with a 94% Y-o-Y surge to 7,573 units from 3,906. A remarkable 63% M-o-M jump from April’s 4,642 units highlights its strong appeal as a hybrid SUV in the compact segment.
Glanza
- May 2025 Sales: 4,753
- Y-o-Y Growth: +5%
- M-o-M Growth: +15%
The Glanza hatchback posted a steady 5% Y-o-Y growth, selling 4,753 units compared to 4,517 in May 2024. A 15% M-o-M rise from April’s 4,132 units keeps it a reliable contributor to Toyota May 2025 sales, appealing to budget-conscious urban buyers.
Taisor
- May 2025 Sales: 3,035
- Y-o-Y Growth: +39%
- M-o-M Growth: +25%
The Urban Cruiser Taisor, a rebadged Maruti Suzuki Fronx, saw a 39% Y-o-Y increase to 3,035 units from 2,180. A 25% M-o-M gain from April’s 2,421 units reflects its growing popularity in the subcompact SUV space, boosting Toyota May 2025 sales.
Fortuner
- May 2025 Sales: 2,571
- Y-o-Y Growth: +6%
- M-o-M Growth: -11%
The Fortuner, including the Legender variant, recorded a 6% Y-o-Y growth to 2,571 units from 2,422. An 11% M-o-M drop from April’s 2,904 units suggests a slight slowdown, but its premium SUV appeal remains strong in Toyota May 2025 sales.
Rumion
- May 2025 Sales: 1,917
- Y-o-Y Growth: 0%
- M-o-M Growth: -22%
The Rumion MPV, a rebadged Maruti Suzuki Ertiga, held steady with no Y-o-Y change at 1,917 units. A 22% M-o-M decline from April’s 2,462 units indicates softening demand, but it still contributes to Toyota May 2025 sales in the MPV segment.
Hilux
- May 2025 Sales: 322
- Y-o-Y Growth: +14%
- M-o-M Growth: -7%
The Hilux pickup truck saw a 14% Y-o-Y increase to 322 units from 283 in May 2024. A 7% M-o-M dip from April’s 345 units reflects its niche appeal, adding a modest boost to Toyota May 2025 sales.
Camry
- May 2025 Sales: 198
- Y-o-Y Growth: +62%
- M-o-M Growth: -5%
The Camry sedan, with its hybrid powertrain, posted a 62% Y-o-Y surge to 198 units from 122, driven by premium buyer interest. A 5% M-o-M drop from April’s 208 units is minor, keeping it a steady performer in Toyota May 2025 sales.
Vellfire
- May 2025 Sales: 29
- Y-o-Y Growth: -53%
- M-o-M Growth: +45%
The Vellfire luxury MPV saw a 53% Y-o-Y decline to 29 units from 62, reflecting its niche positioning. A 45% M-o-M rise from April’s 20 units offers some recovery, but its low volumes limit its impact on Toyota May 2025 sales.
LC300
- May 2025 Sales: 0
- Y-o-Y Growth: 0%
- M-o-M Growth: 0%
The Land Cruiser 300 recorded no sales in May 2025, consistent with its limited availability in India, having no impact on Toyota May 2025 sales.
Summary Table: Toyota May 2025 Sales Snapshot
| Category | Model(s) | Performance |
|---|---|---|
| Top Gainers (Y-o-Y) | Hyryder, Camry, Taisor | Strong double-digit growth |
| Biggest M-o-M Jump | Hyryder (+63%), Vellfire (+45%) | Significant monthly surges |
| Top Decliners (Y-o-Y) | Vellfire | Steep drop in luxury MPV segment |
| Steepest M-o-M Decline | Rumion (-22%), Fortuner (-11%) | Notable monthly corrections |
Key Trends and Insights
The Toyota May 2025 sales data highlights a brand thriving in India’s SUV and MPV segments while navigating challenges in premium and niche offerings. Key takeaways include:
- SUV and MPV Dominance: The Hyryder, Taisor, and Innova + Hycross drove over 60% of Toyota May 2025 sales, aligning with India’s SUV boom (55% of PV sales in FY25). The Hyryder’s 94% Y-o-Y growth underscores Toyota’s hybrid strength.
- Hybrid Appeal: Models like the Hyryder, Innova Hycross, and Camry, with hybrid powertrains, contributed to Toyota’s 22% Y-o-Y growth, reflecting consumer demand for fuel-efficient, eco-friendly options.
- Hatchback Stability: The Glanza’s steady performance shows Toyota’s ability to compete in the hatchback segment, though it faces pressure from Maruti Suzuki’s Baleno and Tata’s Tiago.
- Export Growth: A 20.6% Y-o-Y increase in exports to 1,584 units bolstered Toyota May 2025 sales, with strong demand in markets like the Middle East.
Competitive Landscape
Toyota’s Toyota May 2025 sales of 29,280 domestic units placed it fifth in India, behind Maruti Suzuki (135,962 units), Mahindra (52,431 units), Hyundai (43,861 units), and Tata (41,557 units). Its 22% Y-o-Y growth outperformed Maruti’s 5.6% and Hyundai’s -10.8% but trailed Mahindra’s 17%. The Fortuner and Hyryder competed well against Mahindra’s Scorpio and XUV 3XO, while the Glanza held ground against Hyundai’s Grand i10.
What’s Next for Toyota?
The Toyota May 2025 sales report underscores Toyota’s strength in SUVs and hybrids but highlights challenges with models like the Vellfire and Rumion. To sustain its momentum, Toyota should:
- Expand Hybrid Offerings: Leverage the Hyryder and Innova Hycross success by introducing hybrid variants for the Taisor and Fortuner to meet CAFE 3 norms and consumer demand.
- Refresh Premium Models: Address the Vellfire’s decline with competitive pricing or new features to compete with luxury MPVs like the Kia Carnival.
- Boost Production Capacity: Ensure consistent supply to avoid M-o-M fluctuations, especially for high-demand models like the Hyryder, to maximize Toyota May 2025 sales potential.
- Target Festive Season: Capitalize on Q3 FY25 demand with aggressive marketing for the Fortuner and Glanza, supported by Toyota’s strong rural and semi-urban presence.
Conclusion
The Toyota May 2025 sales figures showcase a brand riding high on India’s SUV and MPV wave, with the Hyryder, Innova Hycross, and Taisor driving a 22% Y-o-Y growth. While the Vellfire and Rumion face challenges, Toyota’s focus on hybrids and exports positions it well in a competitive market. By expanding its hybrid lineup, refreshing premium models, and optimizing production, Toyota can build on its May success. As the festive season looms, Toyota’s diverse portfolio and eco-friendly strategy ensure Toyota May 2025 sales are a foundation for sustained growth in India’s dynamic auto landscape.