Toyota March 2025 Sales Report: Innova Steady, Hyryder Rebounds, Glanza Faces Heat
Toyota Kirloskar Motor (TKM) has released its March 2025 sales figures, and the numbers reflect a story of stability, cautious optimism, and model-level contrasts. With a strong performance by Innova + Hycross, an impressive rebound in Hyryder and Fortuner, and significant gains in the luxury and pickup segment, Toyota continues to fortify its position in India’s evolving passenger vehicle market. However, the declines in Glanza and Rumion point to rising competition in the compact car and MPV segments.
Let’s break down the Toyota March 2025 sales model by model, analyzing both year-over-year (Y-o-Y) and month-over-month (M-o-M) trends.
Toyota March 2025 Sales Snapshot
| Model | Mar’25 | Mar’24 | Y-o-Y % | Feb’25 | M-o-M % |
|---|---|---|---|---|---|
| Innova + Hycross | 9,856 | 9,900 | 0% | 8,449 | +17% |
| Glanza | 3,501 | 4,319 | -19% | 4,596 | -24% |
| Taisor | 3,468 | 0 | – | 3,604 | -4% |
| Rumion | 1,793 | 688 | +161% | 2,099 | -15% |
| Hyryder | 5,286 | 5,965 | -11% | 4,314 | +23% |
| Fortuner | 3,392 | 3,621 | -6% | 2,876 | +18% |
| Hilux | 528 | 356 | +48% | 248 | +113% |
| Camry | 203 | 232 | -13% | 209 | -3% |
| Vellfire | 346 | 38 | +811% | 19 | +1721% |
| LC300 | 0 | 0 | – | 0 | – |
Innova + Hycross: The Undisputed Flagship
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March 2025 Sales: 9,856 units
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Y-o-Y Growth: 0%
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M-o-M Growth: +17%
The Innova + Hycross duo remains Toyota’s undisputed flagship in India. Though it posted flat Y-o-Y growth, the model saw a solid 17% M-o-M rise, reaffirming its dominance in the premium MPV space. Hycross’ hybrid powertrain, spacious interiors, and refined ride quality continue to appeal to both private and fleet buyers alike.
This steady performance shows that the Innova nameplate still commands unmatched loyalty, despite newer MPVs entering the space.
Hyryder & Fortuner: SUV Rebound in Action
Hyryder
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March 2025 Sales: 5,286
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Y-o-Y Growth: -11%
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M-o-M Growth: +23%
The Hyryder, co-developed with Maruti Suzuki, saw a robust 23% monthly recovery, reflecting strong demand for hybrid SUVs. While its Y-o-Y dip highlights the intense competition from Hyundai Creta and Grand Vitara, its unique hybrid offering gives it a distinct edge among environmentally conscious buyers.
Fortuner
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March 2025 Sales: 3,392
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Y-o-Y Growth: -6%
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M-o-M Growth: +18%
The Fortuner remains Toyota’s icon in the premium SUV space. A healthy M-o-M growth of 18% shows the Fortuner is still the top pick among ladder-frame SUV buyers. While it may have seen a small Y-o-Y dip, it continues to dominate the Rs. 40-lakh+ SUV category unchallenged.
Taisor: A New Entrant Finding Its Footing
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March 2025 Sales: 3,468
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M-o-M Growth: -4%
The Toyota Taisor, based on the Maruti Suzuki Fronx, is a new entry in Toyota’s lineup and has quickly made its presence felt. A minor dip from February sales indicates early-stage adjustment in inventory and supply. As Toyota positions this crossover for style- and value-driven urban customers, future months will determine how well it holds up against other sub-4m SUVs.
Glanza and Rumion: Losing Momentum
Glanza
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March 2025 Sales: 3,501
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Y-o-Y Growth: -19%
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M-o-M Growth: -24%
The Glanza continues to face the brunt of a shrinking hatchback market. With buyers moving toward compact SUVs, the Glanza posted a significant 24% monthly drop, making it one of the weaker performers in Toyota’s portfolio. Despite offering premium features and high mileage, the segment itself is slowly losing relevance.
Rumion
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March 2025 Sales: 1,793
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Y-o-Y Growth: +161%
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M-o-M Growth: -15%
Though the Rumion registered massive Y-o-Y growth, that’s largely because it was a recent launch. A 15% M-o-M decline, however, hints at market saturation or rising competition from established MPVs like the Ertiga and Carens. Toyota might need to consider updates or more aggressive pricing.
Hilux: A Strong Comeback in the Pickup Segment
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March 2025 Sales: 528
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Y-o-Y Growth: +48%
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M-o-M Growth: +113%
The Hilux, Toyota’s lifestyle pickup, posted the highest M-o-M growth (excluding Vellfire), more than doubling its February numbers. A combination of adventurous branding, off-road events, and dealership-level discounts might have contributed to this unexpected surge. While still a niche product, the Hilux is gradually finding a loyal off-roading audience.
Vellfire: Luxury Segment Explosion
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March 2025 Sales: 346
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Y-o-Y Growth: +811%
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M-o-M Growth: +1721%
A staggering 1721% M-o-M growth puts the Vellfire in the spotlight. This luxury MPV, often used by corporates and celebrities, saw just 19 units sold in February. The surge is likely the result of new allocations, refreshed variant availability, and improved supply after months of global production delays.
It’s also worth noting that despite its niche positioning, the Vellfire is one of the few luxury MPVs to record such significant growth in 2025.
Camry and LC300: Stable Yet Niche
Camry
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March 2025 Sales: 203
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Y-o-Y Growth: -13%
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M-o-M Growth: -3%
The Camry hybrid remains a niche player for Toyota. Its premium pricing and the growing preference for SUVs over sedans have contributed to a mild drop in numbers. That said, it continues to cater to a loyal base of buyers who prioritize refinement and hybrid efficiency.
LC300
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March 2025 Sales: 0
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The Land Cruiser LC300 is yet to make a sales mark this year. Either due to supply constraints or planned batch-wise launches, no units have been reported for March.
Key Takeaways from Toyota March 2025 Sales
Top Performers:
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Innova + Hycross remain sales anchors with consistent monthly growth.
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Hyryder and Fortuner rebound with strong M-o-M performance.
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Hilux and Vellfire post standout growth in their respective niche segments.
Models to Watch:
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Taisor’s early momentum is promising but must be monitored for sustained demand.
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Rumion may need repositioning to combat competition in the compact MPV space.
Lagging Segments:
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Glanza and Camry face structural demand issues as hatchbacks and sedans continue to lose ground to SUVs.
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X-factor models like the LC300 are yet to make a meaningful impact in terms of sales.
Conclusion: Toyota’s Strategic Balance of Mass and Niche
The Toyota March 2025 sales report reinforces the brand’s dual-market strategy—dominate mass segments like MPVs and midsize SUVs, while also building a solid presence in luxury and niche segments. Models like Innova, Hyryder, and Fortuner continue to be the backbone, while the Vellfire and Hilux are shaping up as wildcards with growing influence.
With increasing interest in hybrid and electric technology, Toyota appears well-positioned to expand its leadership, but it will need to address its weaker-performing hatchbacks and streamline new launches like the Taisor to keep its momentum through 2025.
Let me know if you’d like this report turned into a full Q1 2025 Toyota performance brief or integrated into a cross-brand comparison.