MG Motor February 2025 Sales Analysis: MG Motor India has reported its February 2025 sales figures, showing a challenging year-over-year (Y-O-Y) performance, with models like Hector, Astor, and Comet facing drastic sales drops. However, some month-over-month (M-O-M) recovery was seen, particularly in the ZS EV and Comet, along with Windsor leading MG’s overall sales.
This report analyzes model-wise sales performance, exploring market shifts, competitive pressures, and MG’s evolving strategy in India.
| Make | Model | Feb’25 | Feb’24 | Y-O-Y | Feb’25 | Jan’25 | M-O-M |
| MG | Hector | 515 | 1,826 | -72% | 515 | 449 | 15% |
| MG | Comet | 291 | 920 | -68% | 291 | 173 | 68% |
| MG | Astor | 264 | 1,036 | -75% | 264 | 190 | 39% |
| MG | Windsor | 2,431 | 2,431 | 3,277 | -26% | ||
| MG | ZS EV | 399 | 582 | -31% | 399 | 265 | 51% |
| MG | Gloster | 102 | 168 | -39% | 102 | 101 | 1% |
MG’s Overall Sales Highlights
- MG Hector, Comet, and Astor saw massive Y-O-Y declines, with drops ranging between 68% and 75%.
- The newly introduced Windsor led MG’s sales, selling 2,431 units in February 2025, though it saw a 26% M-O-M drop.
- MG’s electric models showed resilience, with ZS EV sales increasing 51% M-O-M and Comet rising 68%.
- The Gloster SUV continued to struggle, with a 39% Y-O-Y drop and flat M-O-M performance.
SUV Segment: Sharp Y-O-Y Declines in Hector and Astor
Struggling Models:
- Hector: Once a bestseller, Hector’s sales collapsed 72% Y-O-Y, falling from 1,826 units in February 2024 to just 515 units in February 2025. However, a 15% M-O-M recovery suggests some demand returning after a weak January 2025.
- Astor: Facing an even steeper 75% Y-O-Y decline, Astor’s sales dropped from 1,036 units in February 2024 to just 264 units this year. The 39% M-O-M increase signals potential improvement, but the overall trend remains concerning.
- Gloster: The premium SUV recorded a 39% Y-O-Y decline, dropping from 168 units in February 2024 to 102 units in February 2025. The 1% M-O-M increase indicates stable but weak demand.
Observations:
- The Hector and Astor’s sharp Y-O-Y decline suggests strong competition from Hyundai, Tata, and Mahindra.
- M-O-M growth in these models may indicate recovery, but overall demand remains low.
- Gloster continues to struggle in the premium SUV segment, likely due to competition from Toyota Fortuner and Jeep Meridian.
EV Segment: Signs of Growth Amid Market Challenges
MG has been pushing aggressively into the EV space, and while Y-O-Y figures show a decline, the M-O-M trends are positive.
- ZS EV: Sales fell 31% Y-O-Y, dropping from 582 units in February 2024 to 399 units this year. However, a 51% M-O-M increase suggests growing consumer interest in electric SUVs.
- Comet: The small electric hatchback saw a 68% Y-O-Y drop, with sales declining from 920 units in February 2024 to just 291 units this year. However, a 68% M-O-M rise indicates a possible resurgence in demand.
Observations:
- MG’s EV lineup is showing recovery, especially with the ZS EV seeing strong M-O-M growth.
- The Comet’s initial decline may have been due to supply chain issues or shifting buyer sentiment.
- With rising EV adoption in India, MG’s EV segment could see stronger performance in upcoming months.
Windsor: MG’s New Sales Leader
- MG Windsor was the company’s highest-selling model in February 2025, with 2,431 units sold.
- However, a 26% M-O-M decline from 3,277 units in January 2025 suggests that its initial momentum might be slowing down.
Observations:
- If Windsor continues to perform well, it could help MG balance the weak SUV segment performance.
- A consistent sales trend over the next few months will determine its long-term success.
Final Takeaways: MG’s Challenges and Growth Areas
- The drastic Y-O-Y decline across MG’s portfolio highlights market challenges and rising competition.
- The M-O-M growth in EVs like the ZS EV and Comet is a positive sign for MG’s future in electric mobility.
- Hector and Astor need urgent strategic adjustments to regain market share.
- MG Windsor’s performance will be crucial in maintaining overall sales stability.
What’s Next for MG?
To regain its lost ground, MG must reinforce its EV strategy, introduce aggressive pricing or updates for Hector and Astor, and capitalize on Windsor’s early momentum. With competition intensifying, MG’s adaptability in the coming months will determine its market position in 2025.