MG March 2025 Sales Performance
Morris Garages India (MG Motor) has released its March 2025 sales figures, and the results highlight a clear transformation in the brand’s product performance and customer focus. The report shows a stark contrast: while new-age vehicles like the Windsor MPV and ZS EV posted impressive month-over-month (M-o-M) and year-over-year (Y-o-Y) growth, traditional ICE models like the Hector, Astor, and Comet continued to decline significantly.
This article provides a model-wise breakdown of MG March 2025 sales, with in-depth insights into performance trends, consumer behavior, and what these figures suggest about MG’s strategy in India moving forward.
MG March 2025 Sales Summary
| Model | Mar’25 | Mar’24 | Y-o-Y % | Feb’25 | M-o-M % |
|---|---|---|---|---|---|
| Hector | 547 | 1,887 | -71% | 515 | +6% |
| Comet | 173 | 875 | -80% | 291 | -41% |
| Astor | 184 | 1,274 | -86% | 264 | -30% |
| Windsor | 3,641 | 0 | – | 2,431 | +50% |
| ZS EV | 856 | 481 | +78% | 399 | +115% |
| Gloster | 100 | 131 | -24% | 102 | -2% |
Standout Performer: MG Windsor Dominates Volumes
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March 2025 Sales: 3,641 units
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M-o-M Growth: +50%
The MG Windsor, launched as a premium MPV, is the brand’s clear volume leader for March. Its 50% jump from February’s 2,431 units makes it not only the top-selling MG model of the month but also a strong contender in the multi-seater segment overall.
MG has likely positioned the Windsor as a refined, tech-forward alternative to the Toyota Innova Hycross and Maruti Ertiga XL6. Strong cabin features, hybrid tech options, and a focus on comfort are driving its adoption among families and fleet operators alike.
This model is reshaping MG’s identity from a brand associated with compact SUVs to a serious player in the premium utility vehicle market.
EV Momentum: ZS EV Surges with Triple-Digit Monthly Growth
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March 2025 Sales: 856 units
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Y-o-Y Growth: +78%
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M-o-M Growth: +115%
The MG ZS EV has delivered a stellar performance, registering a massive 115% M-o-M jump. This growth is significant given the high base of February and showcases MG’s rising prominence in the Indian EV market.
While Tata Motors continues to dominate EV volumes, the ZS EV has carved out a niche among premium-conscious urban buyers who value design, features, and range reliability.
Its 78% Y-o-Y growth also indicates that MG’s sustained focus on EV infrastructure, service network readiness, and feature updates is paying off.
Legacy SUVs in Decline: Hector, Astor, and Comet
Hector: From Flagship to Forgotten?
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March 2025 Sales: 547
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Y-o-Y Decline: -71%
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M-o-M Growth: +6%
Once the poster child of MG’s India entry, the Hector is now a shadow of its former self. Despite a modest 6% M-o-M recovery, the 71% Y-o-Y drop is a clear signal that the SUV needs either a major refresh or rebranding.
With newer rivals like the Mahindra XUV700, Hyundai Creta facelift, and Toyota Hyryder offering more advanced features, better interiors, and hybrid options, the Hector feels outdated in the rapidly evolving mid-size SUV landscape.
Astor: A Bigger Slide
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March 2025 Sales: 184
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Y-o-Y Decline: -86%
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M-o-M Decline: -30%
The MG Astor, which debuted as a tech-focused compact SUV with AI-enabled features, is facing an even sharper decline. A 30% monthly drop alongside a staggering 86% Y-o-Y fall suggests that its novelty factor has faded, and value-seeking buyers are now favoring rivals like the Tata Nexon, Maruti Brezza, and Kia Sonet.
With the Astor now lagging in both powertrain options and infotainment innovation, MG must act swiftly if it wishes to save the model from obsolescence.
Comet: Tiny EV Facing Big Trouble
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March 2025 Sales: 173
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Y-o-Y Decline: -80%
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M-o-M Decline: -41%
The MG Comet EV, launched to target urban mobility and budget EV buyers, is struggling. Despite being affordable, the 80% Y-o-Y decline and 41% monthly fall reveal challenges around limited range, niche appeal, and growing competition from newer, better-packaged electric hatchbacks.
It appears that while MG’s broader EV strategy is gaining traction with the ZS EV, the Comet needs a repositioning or a tech update to revive demand.
Gloster: The Premium SUV in a Tight Spot
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March 2025 Sales: 100
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Y-o-Y Decline: -24%
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M-o-M Decline: -2%
The MG Gloster, aimed at the premium SUV buyer, continues to remain a slow mover, unable to compete effectively with Toyota Fortuner and Jeep Meridian. With just 100 units sold and minor month-on-month decline, the Gloster’s future may depend on a major design revamp, engine upgrade, or a value-packed new variant.
MG March 2025 Sales: Key Takeaways
| Category | Model(s) | Performance Notes |
|---|---|---|
| Top Performer | Windsor | Dominated volumes; key to MG’s March sales success |
| EV Leader | ZS EV | Triple-digit M-o-M growth; strong Y-o-Y improvement |
| Biggest Y-o-Y Decline | Astor (-86%) | Needs urgent repositioning in compact SUV space |
| Most Concerning Trend | Comet (-41% M-o-M) | Demand is sharply falling despite being a budget EV |
| Stable Yet Slipping | Gloster | Niche player; slight monthly drop adds to long-term worry |
Conclusion: MG Shifts Focus from SUVs to EVs and MPVs
The MG March 2025 sales performance clearly reflects a strategic shift in consumer interest and product performance. The brand’s strength is now gravitating toward electric mobility and MPVs, as seen in the rapid rise of ZS EV and Windsor, while its earlier flagship SUVs like Hector, Astor, and Gloster struggle to stay relevant.
If MG wants to sustain growth in FY25, it must:
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Double down on the success of Windsor and ZS EV by expanding production and improving supply.
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Refresh aging ICE models like Hector and Astor with significant updates.
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Reassess its EV entry-point strategy with Comet, either by boosting range or adding utility features.
With EV adoption growing steadily and MPV demand climbing in urban India, MG is well-placed to redefine its brand identity—but only if it continues to pivot quickly, stay competitive, and address its weaker links.