Maruti Suzuki wrapped up December 2025 with a robust and telling performance, underlining how decisively India’s largest carmaker has adapted to the post–GST 2.0 environment. If November reflected festive tailwinds and rural recovery, December showcased structural strength—particularly in premium hatchbacks and sub-4-metre SUVs—while also revealing where demand has begun to normalise after a long festive run.
The month closed with Baleno and Fronx leading the charts, sedans holding steady, and entry-level models showing renewed life in Tier-2, Tier-3 and rural markets. At the same time, certain Nexa models and mid-size SUVs corrected month-on-month (MoM), signalling a shift from festive exuberance to year-end rationalisation.
Maruti Suzuki Car Sales December 2025 (Model-wise Performance)
| Model | Dec ’25 | Dec ’24 | YoY Growth | Nov ’25 | MoM Growth |
|---|---|---|---|---|---|
| Baleno | 22,108 | 9,112 | +143% | 13,784 | +60% |
| Fronx | 20,706 | 10,752 | +93% | 15,058 | +38% |
| Dzire | 19,072 | 16,573 | +15% | 21,082 | -10% |
| Swift | 18,767 | 10,421 | +80% | 19,733 | -5% |
| Vitara Brezza | 17,704 | 17,336 | +2% | 13,947 | +27% |
| Ertiga | 16,586 | 16,056 | +3% | 16,197 | +2% |
| Wagon R | 14,575 | 17,303 | -16% | 14,619 | 0% |
| Eeco | 11,899 | 11,678 | +2% | 13,200 | -10% |
| Alto | 10,829 | 7,410 | +46% | 10,600 | +2% |
| Grand Vitara | 8,597 | 7,093 | +21% | 11,339 | -24% |
| Victors | 6,210 | — | — | 12,300 | -50% |
| S-Presso | 3,396 | 8 | +42,350% | 1,747 | +94% |
| XL6 | 2,744 | 2,487 | +10% | 2,445 | +12% |
| Celerio | 2,272 | 748 | +204% | 1,392 | +63% |
| Ignis | 1,910 | 749 | +155% | 2,316 | -18% |
| Jimny | 757 | 1,100 | -31% | 802 | -6% |
| Invicto | 514 | 825 | -38% | 410 | +25% |
| Ciaz | 0 | 464 | — | 0 | — |
Big Picture: How December 2025 Played Out
December marked a transition month. With Diwali and peak Navratri demand already absorbed in October–November, buying decisions in December were more deliberate and value-driven. Three broad themes stand out:
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Premium hatchbacks emerged as the biggest winners under GST 2.0.
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Sub-4-metre SUVs retained momentum, aided by favourable tax treatment.
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Mid-size SUVs and some Nexa models cooled off, reflecting price sensitivity post-festive season.
Rather than a slowdown, December reflects healthy normalisation—a sign of a stable market heading into 2026.
Top Performers: Baleno and Fronx Power December
Baleno: Maruti’s December Champion
With 22,108 units, Baleno ended December as Maruti Suzuki’s highest-selling model.
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+143% YoY growth
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+60% MoM growth
This performance is no accident. Baleno sits perfectly at the intersection of:
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18% GST eligibility
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Premium features without SUV pricing
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Strong urban demand and year-end finance schemes
In many metros, Baleno has become the default alternative to compact SUVs, especially for buyers prioritising mileage, refinement, and lower EMIs.
Fronx: The SUV-Styled Sweet Spot
Close behind was the Fronx with 20,706 units, delivering:
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93% YoY growth
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38% MoM rise
Fronx continues to benefit from its positioning as an SUV-inspired crossover that remains sub-4 metres. Turbo-petrol variants and Nexa branding have helped it attract younger buyers who want SUV aesthetics without the higher tax and price burden.
Importantly, Fronx and Baleno are not cannibalising each other—they are jointly expanding Maruti’s premium compact footprint.
Sedan & Hatchback Core: Dzire and Swift Stay Strong
Dzire: Stable After a Festive Peak
Dzire clocked 19,072 units, up 15% YoY but down 10% MoM.
The MoM dip follows an exceptionally strong festive run in October–November, particularly from fleet and taxi operators. Even so, Dzire remains:
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India’s most tax-efficient sedan
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A consistent choice for buyers seeking low running costs and reliability
Its ability to sustain ~19k units even post-festive season confirms that the compact sedan segment is far from obsolete.
Swift: Youth Appeal Intact
Swift posted 18,767 units, marking:
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80% YoY growth
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A marginal 5% MoM decline
Swift’s YoY jump highlights how refreshed styling, CNG availability, and brand equity continue to resonate. The slight MoM correction reflects internal competition from Baleno and Fronx rather than waning demand.
SUV Line-up: Brezza Recovers, Grand Vitara Corrects
Vitara Brezza: December Comeback
Brezza recorded 17,704 units, with:
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Flat YoY growth
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A strong 27% MoM rebound
After a subdued November, Brezza benefited from year-end offers and buyers looking for a tried-and-tested compact SUV. Its performance shows that Brezza remains Maruti’s safest SUV bet in urban and semi-urban markets.
Grand Vitara: Hybrid Strength, Volume Volatility
Grand Vitara sold 8,597 units, up 21% YoY but down 24% MoM.
The YoY growth underscores rising interest in hybrid powertrains, but the MoM decline suggests:
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Price sensitivity under the higher effective tax bracket
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Buyers deferring purchases after festive discounts tapered off
Grand Vitara remains strategically important, but December shows that hybrid demand is strong yet uneven.
MPVs & Vans: Ertiga Anchors the Portfolio
Ertiga: Consistency Personified
Ertiga continued its steady run with 16,586 units:
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3% YoY growth
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2% MoM improvement
In a volatile market, Ertiga’s family-and-fleet appeal makes it Maruti’s most dependable volume stabiliser.
Eeco: Small Dip, Big Relevance
Eeco posted 11,899 units, nearly flat YoY, with a 10% MoM dip. The correction follows heavy festive buying, but demand from MSMEs, logistics operators, and rural families remains intact.
Entry-Level Revival: Alto, S-Presso and Celerio
Alto: Quiet but Crucial Comeback
Alto sold 10,829 units, delivering:
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46% YoY growth
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Slight 2% MoM rise
Lower GST, aggressive financing, and rural demand have restored Alto’s relevance as India’s most accessible car.
S-Presso and Celerio also posted eye-catching growth percentages, though from low bases. Their performance indicates that entry-level demand hasn’t disappeared—it has become highly price- and offer-sensitive.
Nexa & Niche Models: Mixed Signals
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Victors halved MoM as initial launch excitement cooled.
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XL6 showed modest growth but remains capped by Ertiga’s dominance.
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Jimny continued to struggle with positioning and pricing.
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Invicto saw MoM growth, but volumes remain niche.
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Ciaz recorded zero sales, effectively confirming the sedan’s phase-out from Maruti’s active lineup.
Key Trends from December 2025
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Premium hatchbacks are Maruti’s biggest growth engine
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Sub-4-metre vehicles clearly benefit most from GST 2.0
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Mid-size SUVs face sharper price scrutiny
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Rural and entry-level demand is stabilising
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Hybrid interest is rising, but adoption is still selective
Outlook: What December Signals for 2026
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Baleno, Fronx, Swift, and Dzire will remain Maruti’s volume pillars
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Brezza is likely to stay stable with periodic spikes
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Hybrid strategy will need sharper pricing to scale faster
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Entry-level models will rely heavily on finance schemes and rural sentiment
Conclusion
December 2025 closes the year on a strong and revealing note for Maruti Suzuki. The company’s dominance remains unquestioned, but the composition of that dominance is evolving. Premium hatchbacks and compact SUVs—aligned perfectly with the 18% GST regime—are now the core growth drivers, while larger and niche products must work harder to justify their value.
As India moves into 2026, Maruti Suzuki’s biggest advantage is clear: a portfolio broad enough to absorb market shifts, yet flexible enough to capitalise on policy-led opportunities. December proves that when the market turns rational, Maruti still knows how to win.
