Mahindra Sales Figures January 2025
Mahindra, known for its rugged SUVs and utility vehicles, posted a mixed performance in January 2025. While some models demonstrated significant growth, others faced challenges, particularly in the electric vehicle (EV) segment. Here are the standout highlights:
- XUV 3XO Leads Growth: The XUV 3XO experienced a 76% YoY growth, selling 8,454 units, showcasing its rising popularity among compact SUV buyers.
- Scorpio and Thar Maintain Strength: The Scorpio and Thar posted 8% and 25% YoY growth respectively, solidifying their positions as favorites in the SUV segment.
- Bolero Faces Decline: The Bolero recorded a 13% YoY decline, indicating shifting preferences in the utility vehicle segment.
- EV Segment Struggles: The XUV 400 saw a 59% YoY decline, while the Marazzo recorded no sales, reflecting Mahindra’s challenges in the EV and MPV markets.
Model-Wise Sales Breakdown
Top Performers:
- XUV 3XO (Compact SUV):
- Units Sold: 8,454
- YoY Growth: +76%
- MoM Growth: +21%
The XUV 3XO’s impressive growth underscores its appeal in the competitive compact SUV segment.
- Thar (SUV):
- Units Sold: 7,557
- YoY Growth: +25%
- MoM Growth: -1%
The Thar remains a strong performer, appealing to off-road enthusiasts, despite a slight MoM dip.
- XUV 700 (SUV):
- Units Sold: 8,399
- YoY Growth: +17%
- MoM Growth: +14%
The XUV 700’s consistent growth reflects its strong positioning in the premium SUV segment.
- Scorpio (SUV):
- Units Sold: 15,442
- YoY Growth: +8%
- MoM Growth: +27%
The Scorpio continues to be a reliable performer, with robust growth in both YoY and MoM metrics.
Declining Models:
- Bolero (Utility Vehicle):
- Units Sold: 8,682
- YoY Growth: -13%
- MoM Growth: +47%
Despite a YoY decline, the Bolero’s MoM growth suggests a potential recovery in the rural and utility vehicle markets.
- XUV 400 (EV):
- Units Sold: 288
- YoY Growth: -59%
- MoM Growth: -78%
The XUV 400’s significant decline highlights challenges in Mahindra’s EV adoption.
- Marazzo (MPV):
- Units Sold: 0
- YoY Growth: -100%
- MoM Growth: -100%
The Marazzo’s complete drop in sales reflects the MPV segment’s struggles within Mahindra’s portfolio.
Electric Vehicle Performance:
- BEV (Battery Electric Vehicle):
- Units Sold: 1,837
Mahindra’s BEV model showed a promising start, though comparative YoY or MoM data isn’t available to assess its trajectory.
- Units Sold: 1,837
Category-Wise Insights: Mahindra Sales Figures January 2025
- SUVs: Driving Growth
Mahindra’s SUV lineup continues to drive growth, with the Scorpio, Thar, and XUV 700 showing strong performances. The XUV 3XO’s surge further solidifies Mahindra’s strength in the compact SUV segment. - Utility Vehicles: Mixed Performance
The Bolero’s YoY decline reflects shifting market dynamics, though its MoM growth indicates potential for recovery, particularly in rural markets. - Electric Vehicles: Facing Headwinds
The XUV 400’s steep decline and the Marazzo’s absence from the sales chart highlight Mahindra’s struggles in the EV and MPV segments. The BEV’s initial sales suggest some traction, but sustained growth remains uncertain.
Trends and Takeaways
- SUV Dominance:
Mahindra’s strength in the SUV segment remains unchallenged, with the XUV 3XO, Thar, and Scorpio leading the charge. - EV Market Challenges:
The sharp declines in the XUV 400 and the Marazzo’s complete sales drop highlight Mahindra’s need to refine its EV and MPV strategies. - Utility Vehicle Dynamics:
While the Bolero faced a YoY decline, its MoM growth suggests that targeted efforts in rural markets could revive its performance. - Emerging BEV Potential:
The BEV’s entry into the market shows potential, but sustained efforts in marketing, infrastructure, and feature offerings will be key to its success.
Future Outlook for Mahindra
Looking ahead, Mahindra is likely to continue leveraging its SUV dominance while addressing the challenges in the EV and MPV segments. Strengthening the XUV 400’s market position and refining the Marazzo’s offerings could help mitigate current declines.
Expanding the BEV lineup and focusing on infrastructure development will be crucial for Mahindra’s long-term EV strategy. Additionally, maintaining momentum in the compact SUV segment with models like the XUV 3XO will be essential for sustaining overall growth.
| Make | Model | Jan’25 | Jan’24 | Growth | Jan’25 | Dec’24 | Growth |
| Mahindra | Scorpio | 15,442 | 14,293 | 8% | 15,442 | 12,195 | 27% |
| Mahindra | Bolero | 8,682 | 9,964 | -13% | 8,682 | 5,921 | 47% |
| Mahindra | XUV 700 | 8,399 | 7,206 | 17% | 8,399 | 7,337 | 14% |
| Mahindra | Thar | 7,557 | 6,059 | 25% | 7,557 | 7,656 | -1% |
| Mahindra | XUV 3XO | 8,454 | 4,817 | 76% | 8,454 | 7,000 | 21% |
| Mahindra | XUV 400 | 288 | 697 | -59% | 288 | 1,296 | -78% |
| Mahindra | BEV | 1,837 | 1,837 | ||||
| Mahindra | Marazzo | – | 32 | -100% | – | 16 | -100% |
Conclusion: Mahindra Sales Figures January 2025 in Review
Mahindra’s January 2025 sales reflect a robust performance in the SUV segment, driven by models like the XUV 3XO, Scorpio, and Thar. However, challenges in the EV and MPV markets highlight areas for improvement. By focusing on innovation, strategic marketing, and expanding its EV infrastructure, Mahindra can continue to strengthen its position in the Indian automotive market in 2025.