Mahindra Sales Figures December 2024 highlight strong growth in SUVs and electric models, while some legacy models experienced declines. Mahindra’s performance in December 2024 reflects its dominance in the SUV segment and growing adoption of electric vehicles. This analysis delves into the detailed breakdown of Mahindra Sales Figures December 2024 and key market trends.
Key Highlights: Mahindra Sales Figures December 2024
- SUV Segment Strength: The Scorpio, Thar, and XUV 700 posted significant Y-o-Y growth, emphasizing Mahindra’s dominance in SUVs.
- New Entrant Success: The SUV 3XO showed an impressive 97% Y-o-Y growth, reflecting strong consumer interest.
- Electric Vehicle Surge: The XUV 400 recorded 142% Y-o-Y growth, indicating growing acceptance of EVs.
- Declining Legacy Models: The Bolero and Marazzo experienced sharp declines, highlighting shifting buyer preferences.
Model-Wise Sales Breakdown: Mahindra Sales Figures December 2024
Top Performers
- Scorpio (SUV): 12,195 units sold (+7% Y-o-Y, -4% M-o-M)
- Remains a consistent favorite for its rugged design and utility-focused features.
- Thar (SUV): 7,656 units sold (+32% Y-o-Y, 0% M-o-M)
- Continues to attract adventure enthusiasts, maintaining stable monthly performance.
- XUV 700 (SUV): 7,337 units sold (+25% Y-o-Y, -16% M-o-M)
- Strong annual growth driven by premium features and advanced safety technology.
- SUV 3XO (SUV): 7,000 units sold (+97% Y-o-Y, -1% M-o-M)
- Impressive growth reflects its popularity as a feature-packed, budget-friendly SUV.
- XUV 400 (EV): 1,296 units sold (+142% Y-o-Y, +30% M-o-M)
- Shows rising demand for EVs, positioning Mahindra well in the electric vehicle market.
Declining Models
- Bolero (SUV): 5,921 units sold (-26% Y-o-Y, -35% M-o-M)
- Decline suggests increased competition from modern SUVs and changing buyer preferences.
- Marazzo (MPV): 16 units sold (-74% Y-o-Y, +78% M-o-M)
- Struggles to maintain relevance as SUVs dominate the market.
Category-Wise Insights: Mahindra Sales Figures December 2024
SUVs Drive Growth Mahindra continues to dominate the SUV segment with strong performers like the Scorpio, Thar, and XUV 700. The addition of the SUV 3XO strengthens its lineup, attracting urban and budget-conscious buyers.
Electric Vehicles Gain Traction The XUV 400 recorded substantial growth, reflecting Mahindra’s growing presence in the EV space. The 30% M-o-M rise indicates increasing buyer confidence in electric mobility.
Declining Demand for Legacy Models Models like the Bolero and Marazzo saw sharp declines, suggesting that buyers are shifting toward more modern, feature-rich options.
Trends and Takeaways: Mahindra Sales Figures December 2024
- SUV Dominance: Mahindra’s SUVs continue to attract buyers, driven by strong features, performance, and design.
- EV Growth: The XUV 400 highlights the increasing interest in electric vehicles as infrastructure improves.
- New Model Success: The SUV 3XO reflects growing demand for affordable, feature-packed SUVs.
- Challenges for Older Models: The Bolero and Marazzo face declining sales as the market shifts to modern designs and advanced features.
Challenges for Mahindra
- Maintaining SUV Growth: Sustaining momentum in models like the Scorpio and Thar requires continuous updates and competitive pricing.
- EV Competition: Despite growth, the XUV 400 faces stiff competition in the EV space, requiring further innovation.
- Reviving Legacy Models: Models like the Bolero need redesigns or updates to retain relevance.
Future Outlook for Mahindra
Looking forward, Mahindra Sales Figures December 2024 indicate a bright future for SUVs and EVs. Strengthening its electric vehicle portfolio and addressing gaps in older models could further boost its performance.
The success of the SUV 3XO and XUV 400 highlights the importance of innovation, while sustained focus on SUVs like the Scorpio and Thar ensures Mahindra’s competitive edge.
| Make | Model | Dec’24 | Dec’23 | Growth | Dec’24 | Nov’24 | Growth |
| Mahindra | Scorpio | 12,195 | 11,355 | 7% | 12,195 | 12,704 | -4% |
| Mahindra | Thar | 7,656 | 5,793 | 32% | 7,656 | 7,656 | 0% |
| Mahindra | XUV 700 | 7,337 | 5,881 | 25% | 7,337 | 8,708 | -16% |
| Mahindra | SUV 3XO | 7,000 | 3,550 | 97% | 7,000 | 7,045 | -1% |
| Mahindra | Bolero | 5,921 | 7,995 | -26% | 5,921 | 9,100 | -35% |
| Mahindra | XUV 400 | 1,296 | 535 | 142% | 1,296 | 1,000 | 30% |
| Mahindra | Marazzo | 16 | 62 | -74% | 16 | 9 | 78% |
Conclusion: Mahindra Sales Figures December 2024 in Review
Mahindra Sales Figures December 2024 showcase strong growth in SUVs, especially the Scorpio, Thar, and XUV 700. New models like the SUV 3XO and XUV 400 have positioned Mahindra as a leader in innovation and electric mobility.
Despite challenges faced by older models like the Bolero and Marazzo, Mahindra’s focus on SUVs and EVs ensures it remains competitive in India’s automotive market. With strategic updates and new launches, Mahindra is set to sustain growth into 2025.