Mahindra’s October 2025 sales figures paint a powerful picture of an automaker in the middle of an aggressive upward trajectory. With blockbuster performances from models like the Scorpio, Bolero and XUV 3XO — and rapid growth in the company’s emerging EV portfolio — Mahindra has once again solidified its status as a dominant force in the Indian SUV ecosystem.

The festive surge, improved supply chains and strong demand for rugged, feature-rich SUVs helped Mahindra accelerate ahead in several segments, even as a few models witnessed cooling momentum. October’s performance highlights Mahindra’s strategically disciplined approach as well as India’s enduring appetite for tough, value-driven SUVs.

Mahindra October 2025 Sales Overview

Below is the full model-wise performance for October 2025, including YoY (October 2025 vs October 2024) and MoM (October 2025 vs September 2025) comparison:

Mahindra’s October 2025 Performance: Key Highlights

1. Scorpio: The Undisputed Hero

The Scorpio continues its dream run with 17,880 units delivered — a 14% YoY rise. While there’s a slight 3% MoM dip, demand for the Scorpio Classic and Scorpio-N remains exceptionally strong.

• Rural, semi-urban and enthusiast markets keep Scorpio volumes high

• Massive waiting periods persist in many states

• Strong festive bookings helped sustain production momentum

Despite market turbulence, the Scorpio’s legacy remains unshaken.

2. Bolero: The Monsoon Comeback King

The surprise of the month is undoubtedly the Bolero, achieving an astonishing 422% MoM growth, jumping from 2,747 units to 14,343 units.

The YoY number is equally strong at 46%.

Reasons for the spike include:

• Completion of pending supply batches

• Strong rural and commercial utility demand

• Festive purchases tied to agricultural income cycles

Bolero’s rugged appeal and low running cost make it an irreplaceable favourite in its segment.

3. Thar: Lifestyle SUV Dominance Continues

The Mahindra Thar delivered 12,029 units, a phenomenal 51% YoY surge, showing India’s continuing attraction toward off-road and lifestyle SUVs.

Its 2% MoM growth shows steady momentum.

Key factors:

• 4×4 and RWD variants cater to diverse buyers

• Young urban consumers adopt Thar as a statement vehicle

• Growing off-road community and brand culture

Thar remains one of Mahindra’s strongest emotional brand pillars.

4. XUV 3XO: The Rising Superstar

The new XUV 3XO continues its strong market entry with 12,237 units, showing:

• 28% YoY growth vs the older XUV300 sales

• A robust 35% MoM jump

Why it’s working:

• Competitive pricing

• Strong features list (ADAS Level 2, large screens, sunroof)

• Best-in-class safety and driving dynamics

The 3XO is rapidly becoming Mahindra’s volume anchor in the sub-compact SUV space.

5. XUV700: Slight YoY Decline, Stable MoM Growth

The premium XUV700 clocked 10,139 units, with:

• -3% YoY decline, likely due to new competition

• 4% MoM growth, indicating festive uplift

The SUV remains a solid performer thanks to:

• High safety ratings

• Diesel popularity in long-distance markets

• Feature-loaded variants

XUV700’s consistency shows it remains India’s benchmark three-row premium SUV.

Mahindra’s EV Portfolio: Strong Pulse, Clear Promise

Mahindra’s electric mobility shift gained visible traction in October.

1. XEV 9e: steady and growing

The modern XEV 9e recorded 2,708 units, marking:

• Strong early adoption

• 3% MoM growth

This EV is seeing impressive response in metro markets.

2. BE.6: A Powerful Start

With 2,134 units, the BE.6 continues its climb, showing:

• 25% MoM growth

• Strong acceptance of Mahindra’s Born-Electric platform

The futuristic design, long range, and aggressive pricing appear to be paying off.

3. XUV400: Sharp Decline

The aging XUV400 saw an 85% YoY collapse, with only 152 units sold.

Key reasons:

• Overpowered by newer EV rivals

• Outdated equipment compared to fresh competition

• Range anxiety vs newer long-range EVs

Mahindra is expected to phase out or heavily refresh the XUV400 soon.

Underperformers: Marazzo & Legacy Declining Models

The Mahindra Marazzo sold just 2 units, reflecting near-discontinuation levels.

The MPV segment itself has shifted dramatically towards hybrid-rich, feature-loaded models, where Marazzo currently lacks competitive strengths.

Key Trends in Mahindra’s October 2025 Performance

1. SUVs Drive Mahindra’s Dominance

From Scorpio and Thar to XUV 3XO and XUV700, Mahindra’s all-SUV strategy continues to deliver spectacular results.

2. Rural Markets Boost Growth

Models like Bolero and Scorpio show that rural demand remains a major contributor.

3. EV Transition Strengthens

With BE.6 and XEV 9e gaining traction, Mahindra’s EV roadmap is clearly working.

4. Lifestyle SUVs Continue to Boom

Thar’s 51% YoY growth underscores the rise of India’s premium-lifestyle automotive culture.

5. Premium SUVs Remain Stable

XUV700’s stable MoM growth reflects solid demand despite new rivals.

Strategic Insights & Market Implications

1. Strengthen EV Network and Fast-Charging Infrastructure

With BE and XEV models gaining volume, Mahindra must accelerate charging ecosystem expansion to convert urban EV curiosity into mass adoption.

2. Increase Production for High-Demand Models

Scorpio, Thar, and 3XO continue to face waiting periods. Scaling production strategically can help maintain market share.

3. Modernize Aging Models

XUV400 and Marazzo need urgent attention:

• A redesign or relaunch

• More competitive positioning

• Tech upgrades

4. Double Down on Hybrid Technology

Rivals are leaning heavily toward hybrids. Mahindra’s upcoming hybrid SUV lineup will be crucial for long-term success.

5. Continue Leveraging Rural Strength

Bolero proves that rural India remains Mahindra’s backbone. Targeted rural campaigns will drive consistent growth.

Market Outlook: A Strong Q3 FY2025 Expected

Outlook Highlights:

• Scorpio, Thar, and 3XO will continue to dominate demand

• EV segment will contribute steadily growing volumes

• Premium customers will keep XUV700 numbers stable

• Rural demand should remain high post-harvest season

• Some models may experience supply constraints

Mahindra enters the last quarter of 2025 with strong momentum, expanding its leadership particularly in SUVs and building a formidable foundation in electric mobility.

Conclusion

Mahindra’s October 2025 sales performance reinforces a simple truth: India loves SUVs, and Mahindra knows exactly how to build them.

With blockbuster performers like the Scorpio, Bolero, Thar and XUV 3XO, combined with fast-rising EV models, the brand is perfectly aligned with current automotive trends. While challenges exist — particularly in aging nameplates and MPVs — Mahindra’s focus on innovation, rugged engineering, and feature-rich vehicles keeps it ahead in a fiercely competitive market.

As the brand gears up for more EV launches and next-gen SUVs, Mahindra looks set not just to participate in India’s mobility future — but to shape it.