Mahindra & Mahindra, one of India’s leading automakers, delivered a robust performance in Mahindra May 2025 sales, with total vehicle sales reaching 84,110 units, a 17% year-on-year (Y-o-Y) increase. Driven by strong demand for SUVs and a growing electric vehicle (EV) portfolio, the company continues to solidify its position as a dominant player in India’s automotive market. This detailed breakdown of Mahindra May 2025 sales explores model-wise results, Y-o-Y and month-on-month (M-o-M) trends, and what these figures reveal about Mahindra’s strategy in a competitive landscape. From the Thar’s stellar growth to the Marazzo’s decline, let’s dive into the numbers and see what’s fueling Mahindra’s momentum.
Model-wise Sales Breakdown
| Make | Model | May’25 | May’24 | Growth Y-O-Y (%) | May’25 | Apr’25 | Growth M-O-M (%) |
| Mahindra | Scorpio | 14,401 | 13,717 | 5% | 14,401 | 15,534 | -7% |
| Mahindra | Thar | 10,389 | 5,750 | 81% | 10,389 | 10,703 | -3% |
| Mahindra | Bolero | 8,942 | 8,026 | 11% | 8,942 | 8,380 | 7% |
| Mahindra | XUV 3X0 | 7,952 | 10,000 | -20% | 7,952 | 7,568 | 5% |
| Mahindra | XUV 700 | 6,435 | 5,008 | 28% | 6,435 | 6,811 | -6% |
| Mahindra | XEV 9e | 2,815 | 0 | 0% | 2,815 | 2,441 | 15% |
| Mahindra | BE 6 | 1,206 | 0 | 0% | 1,206 | 550 | 119% |
| Mahindra | XUV 400 | 287 | 701 | -59% | 287 | 337 | -15% |
| Mahindra | Marazzo | 4 | 16 | -75% | 4 | 6 | -33% |
Scorpio
- May 2025 Sales: 14,401
- Y-o-Y Growth: +5%
- M-o-M Growth: -7%
The Scorpio, encompassing the Scorpio N and Scorpio Classic, remains Mahindra’s top performer in Mahindra May 2025 sales, with 14,401 units sold. A steady 5% Y-o-Y growth reflects its enduring appeal as a rugged, premium SUV. However, a 7% M-o-M dip suggests a slight cooling from April’s highs, possibly due to seasonal factors.
Thar
- May 2025 Sales: 10,389
- Y-o-Y Growth: +81%
- M-o-M Growth: -3%
The Thar, including the Thar Roxx, is a standout in Mahindra May 2025 sales, with an impressive 81% Y-o-Y surge. Its off-road prowess and lifestyle appeal continue to attract buyers, though a minor 3% M-o-M drop indicates stabilization after strong April sales.
Bolero
- May 2025 Sales: 8,942
- Y-o-Y Growth: +11%
- M-o-M Growth: +7%
The Bolero, a workhorse in rural and urban markets, posted a solid 11% Y-o-Y and 7% M-o-M growth. Its durability and affordability keep it a strong contender in Mahindra May 2025 sales, especially for buyers seeking reliability.
XUV 3XO
- May 2025 Sales: 7,952
- Y-o-Y Growth: -20%
- M-o-M Growth: +5%
The XUV 3XO, a refreshed compact SUV, saw a 20% Y-o-Y decline, likely due to competitive pressures in its segment. A 5% M-o-M gain shows some recovery, but Mahindra may need to bolster its positioning to maintain traction in Mahindra May 2025 sales.
XUV 700
- May 2025 Sales: 6,435
- Y-o-Y Growth: +28%
- M-o-M Growth: -6%
The flagship XUV 700 continues to impress with a 28% Y-o-Y increase, driven by its premium features and powerful engines. A 6% M-o-M decline suggests a normalization, but it remains a key player in Mahindra May 2025 sales.
XEV 9e
- May 2025 Sales: 2,815
- Y-o-Y Growth: N/A (new model)
- M-o-M Growth: +15%
The XEV 9e, part of Mahindra’s electric SUV lineup, sold 2,815 units, with a strong 15% M-o-M growth. As a new entrant, its performance signals growing EV interest, contributing to Mahindra May 2025 sales momentum.
BE 6
- May 2025 Sales: 1,206
- Y-o-Y Growth: N/A (new model)
- M-o-M Growth: +119%
The BE 6, another electric SUV, saw a remarkable 119% M-o-M jump, reflecting strong early adoption. Though volumes are modest, its growth underscores Mahindra’s EV push in Mahindra May 2025 sales.
XUV 400
- May 2025 Sales: 287
- Y-o-Y Growth: -59%
- M-o-M Growth: -15%
The XUV 400, an electric compact SUV, struggled with a 59% Y-o-Y and 15% M-o-M decline. Facing stiff competition from rivals like the Tata Nexon EV, it’s a weak spot in Mahindra May 2025 sales.
Marazzo
- May 2025 Sales: 4
- Y-o-Y Growth: -75%
- M-o-M Growth: -33%
The Marazzo MPV, discontinued in July 2024, recorded negligible sales of 4 units, down 75% Y-o-Y and 33% M-o-M. Its phase-out reflects Mahindra’s focus on SUVs over MPVs in Mahindra May 2025 sales.
Summary Table: Mahindra May 2025 Sales Snapshot
| Category | Model(s) | Performance |
|---|---|---|
| Top Gainers (Y-o-Y) | Thar, XUV 700, Bolero | Strong double-digit growth |
| Biggest M-o-M Jump | BE 6 (+119%), XEV 9e (+15%) | Significant monthly EV surges |
| Top Decliners (Y-o-Y) | XUV 400, Marazzo, XUV 3XO | Steep drops in EV and MPV segments |
| Steepest M-o-M Decline | Marazzo (-33%), XUV 400 (-15%) | Notable monthly corrections |
Key Trends and Insights
The Mahindra May 2025 sales data highlights a brand capitalizing on India’s SUV boom while navigating challenges in other segments. Here are the key takeaways:
- SUV Dominance: With 52,431 domestic SUV sales (21% Y-o-Y growth), models like the Scorpio, Thar, and XUV 700 are driving Mahindra May 2025 sales. The company’s SUV-only passenger vehicle strategy sets it apart from competitors.
- EV Growth: The XEV 9e and BE 6 show promising M-o-M gains, signaling Mahindra’s successful foray into electric SUVs. However, the XUV 400’s decline suggests a need for updates to compete in the EV space.
- Hatchback Absence: Unlike Maruti Suzuki, Mahindra’s focus on SUVs and EVs leaves no room for hatchbacks or sedans, aligning with market trends where SUVs account for over 50% of passenger vehicle sales.
- Commercial Vehicles and Exports: Mahindra’s commercial vehicle sales reached 21,392 units, with light commercial vehicles (2–3.5T) up 14% Y-o-Y to 17,718 units. Exports surged 37% Y-o-Y to 3,652 units, boosting overall Mahindra May 2025 sales.
Competitive Landscape
Mahindra’s 17% Y-o-Y growth in Mahindra May 2025 sales outpaced Maruti Suzuki’s 3% increase (180,077 units) and Tata Motors’ 9% decline (70,187 units), positioning Mahindra as India’s second-largest carmaker by volume in May, behind Maruti. Its focus on SUVs has helped it surpass Hyundai (44,374 units in April) and Tata, capitalizing on the market’s shift toward premium and versatile vehicles.
What’s Next for Mahindra?
The Mahindra May 2025 sales report underscores a brand riding high on SUV demand but facing challenges in certain segments. To sustain its momentum, Mahindra should:
- Strengthen EV Offerings: Enhance the XUV 400 with better features or pricing to counter competitors like the Tata Nexon EV and MG ZS EV.
- Refresh Key Models: Address the XUV 3XO’s Y-o-Y decline with new variants or aggressive marketing to reclaim its edge in the compact SUV segment.
- Expand Export Reach: Build on the 37% export growth by targeting more global markets with its SUV and EV portfolio.
- Leverage Sustainability: Capitalize on its Dow Jones Sustainability Index leadership to appeal to eco-conscious buyers with hybrid and EV innovations.
Conclusion
The Mahindra May 2025 sales figures showcase a brand thriving in India’s SUV-driven market, with models like the Thar, Scorpio, and XUV 700 leading the charge. The strong performance of new EVs like the XEV 9e and BE 6 highlights Mahindra’s commitment to electrification, while challenges with the XUV 400 and Marazzo signal areas for improvement. By focusing on innovation, refreshing underperforming models, and expanding its global footprint, Mahindra is well-positioned to maintain its upward trajectory. As consumer preferences continue to evolve, Mahindra’s SUV-centric strategy and bold EV push keep it in the fast lane of India’s automotive industry.