Mahindra March 2025 Sales: SUVs Dominate, But Declines Hint at Portfolio Challenges
Mahindra & Mahindra, one of India’s most prominent utility vehicle manufacturers, has released its March 2025 sales data, reflecting a clear demand pattern—SUVs remain the core strength, while older models and EVs face challenges. The Mahindra March 2025 sales report highlights how the brand’s new-age SUVs like the Thar, XUV700, and XUV 3XO continue to show strong market traction, but also flags warning signs for Bolero, XUV400, and Marazzo.
Here’s a breakdown of how Mahindra performed model by model, with both year-over-year (Y-o-Y) and month-over-month (M-o-M) insights.
Mahindra March 2025 Sales Summary
| Model | Mar’25 | Mar’24 | Y-o-Y % | Feb’25 | M-o-M % |
|---|---|---|---|---|---|
| Scorpio | 13,913 | 15,151 | -8% | 13,618 | +2% |
| Bolero | 8,031 | 10,347 | -22% | 8,690 | -8% |
| XUV700 | 6,851 | 6,611 | +4% | 7,468 | -8% |
| Thar | 8,936 | 6,049 | +48% | 9,248 | -3% |
| XUV 3XO | 7,055 | 2,072 | +240% | 7,861 | -10% |
| XUV400 | 238 | 350 | -32% | 322 | -26% |
| BE 6 | 0 | 0 | – | 0 | 0% |
| XEV 9e | 2,984 | 0 | – | 3,194 | -7% |
| Marazzo | 10 | 51 | -80% | 17 | -41% |
Top Gainers: Thar, XUV700, and XUV 3XO Shine
Thar: The Off-Road Icon Expands Its Appeal
- March 2025 Sales: 8,936 units
- Y-o-Y Growth: +48%
- M-o-M Decline: -3%
The Mahindra Thar continues to impress, nearly doubling its sales compared to March 2024. While the slight monthly dip is natural, demand remains high, especially among lifestyle buyers. Its combination of rugged design, open-top experience, and everyday usability is resonating across metros and Tier-II cities.
The Thar’s increasing use as a second or recreational vehicle shows Mahindra’s success in tapping into aspirational car buying behavior.
XUV700: Premium SUV Gains Momentum
- March 2025 Sales: 6,851 units
- Y-o-Y Growth: +4%
- M-o-M Decline: -8%
The XUV700 continues to command attention in the premium SUV category. Even though it registered a slight dip from February, the 4% Y-o-Y gain is significant considering ongoing competition from the Hyundai Alcazar, Tata Safari, and MG Hector Plus.
Its blend of premium features, ADAS technology, and multiple drivetrain options continue to make it a preferred choice among families looking to upgrade from compact SUVs.
XUV 3XO: Explosive Yearly Growth
- March 2025 Sales: 7,055 units
- Y-o-Y Growth: +240%
- M-o-M Decline: -10%
The XUV 3XO, a rebranded and upgraded version of the XUV300, has been a revelation. Though M-o-M numbers are down slightly, it has delivered phenomenal Y-o-Y growth, proving that Mahindra’s design and tech refreshes have hit the right chords with young urban buyers.
Steady Performer: Scorpio Holds Ground Amid Transitions
- March 2025 Sales: 13,913 units
- Y-o-Y Decline: -8%
- M-o-M Growth: +2%
Despite an 8% dip compared to last year, the Scorpio (N and Classic combined) remains a high-volume, dependable model for Mahindra. Its rugged construction, seven-seater layout, and rural appeal make it a staple in semi-urban India.
The slight monthly growth shows that it’s still highly relevant, even as the brand pivots to newer platforms and features.
Biggest Decliners: Bolero, XUV400, Marazzo
Bolero: Age Catching Up
- March 2025 Sales: 8,031 units
- Y-o-Y Decline: -22%
- M-o-M Decline: -8%
The Bolero, one of Mahindra’s oldest and most iconic nameplates, is beginning to show its age. A 22% drop year-over-year suggests the need for a major overhaul. While it still performs well in rural and utility-focused markets, competitors are catching up with more refined alternatives in the same price range.
XUV400: EV Ambitions Face a Roadblock
- March 2025 Sales: 238 units
- Y-o-Y Decline: -32%
- M-o-M Decline: -26%
Once touted as Mahindra’s electric frontrunner, the XUV400 is struggling. Its lack of meaningful updates, limited charging infrastructure, and strong competition from Tata’s EV lineup (especially the Nexon EV) have all contributed to a steep fall in both Y-o-Y and M-o-M numbers.
This trend underlines the critical need for Mahindra to bring in more competitive EVs quickly—a void the upcoming BE series is expected to fill.
Marazzo: Fade Into Obscurity
- March 2025 Sales: 10 units
- Y-o-Y Decline: -80%
- M-o-M Decline: -41%
Once positioned as a value MPV, the Marazzo has become virtually obsolete. With just 10 units sold, it’s clear the model has lost all retail relevance. Unless Mahindra repurposes or relaunches it under a new format, it is likely to be discontinued soon.
New EVs: XEV 9e Shows Promise
- March 2025 Sales: 2,984 units
- M-o-M Decline: -7%
Launched as part of Mahindra’s Gen-Z focused XUV.e platform, the XEV 9e is showing healthy early demand. Though it saw a slight monthly dip, it continues to outperform the older XUV400 significantly. The design, connected tech, and targeted marketing toward urban EV adopters are paying off.
The real challenge will be sustaining interest through consistent supply, pricing, and expanding charging support.
Mahindra March 2025 Sales: Key Takeaways
Winners:
- Thar and XUV 3XO posted the strongest Y-o-Y growth, driven by updated styling and urban appeal.
- Scorpio remains a volume mainstay, showing resilience even without major changes.
- XEV 9e indicates Mahindra is learning from past EV missteps and starting to position itself effectively in the electric space.
Struggles:
- Bolero and Marazzo are overdue for reinvention or retirement.
- XUV400’s steep drop is a sign of an aging product struggling in a fast-moving EV market.
Conclusion: Balancing Legacy with Innovation
The Mahindra March 2025 sales data reinforces a truth the brand must now face head-on: while its rugged SUVs and updated crossovers are driving demand, older products and lagging EVs are pulling it down.
Mahindra’s strength lies in its SUV DNA, and with the upcoming BE electric series, the company has an opportunity to cement its future relevance. However, this will only happen with timely updates, strategic exits of legacy models, and aggressive EV innovation.