Mahindra June 2025 sales data reveal a brand carefully navigating market transitions with a strong foothold in the SUV and electric vehicle (EV) segments. With consistent performance from legacy models like the Scorpio and Thar, and strategic investments in the EV line-up, Mahindra is positioning itself to cater to both traditional buyers and future-ready consumers.
In this article, we analyze Mahindra’s June 2025 sales figures by model, year-on-year (YoY) and month-on-month (MoM) trends, segment-wise performance, and what the numbers suggest about Mahindra’s strategic direction for the rest of 2025.
Mahindra June 2025 Sales Overview
Mahindra recorded mixed results in June 2025. While volume drivers like the Scorpio and Bolero sustained steady demand, a YoY surge in Thar sales and the debut of XEV 9e and BE 6 EV models demonstrate the company’s successful diversification strategy.
However, challenges were evident, particularly in MoM performance, where most ICE (internal combustion engine) models saw double-digit declines. These figures reflect shifting consumer preferences, seasonal fluctuations, and a highly competitive market.
Mahindra June 2025 Sales Data (Model-wise Breakdown)
| Make | Model | Jun’25 | Jun’24 | YOY Growth (%) | May’25 | MOM Growth (%) |
|---|---|---|---|---|---|---|
| Mahindra | Scorpio | 12,740 | 12,307 | 4% | 14,401 | -12% |
| Mahindra | Thar | 9,542 | 5,376 | 77% | 10,389 | -8% |
| Mahindra | Bolero | 7,478 | 7,365 | 2% | 8,942 | -16% |
| Mahindra | XUV 3XO | 7,089 | 8,500 | -17% | 7,952 | -11% |
| Mahindra | XUV 700 | 6,198 | 5,928 | 5% | 6,435 | -4% |
| Mahindra | XEV 9e | 2,808 | 0 | – | 2,815 | 0% |
| Mahindra | BE 6 | 1,203 | 0 | – | 1,206 | 0% |
| Mahindra | XUV 400 | 231 | 534 | -57% | 287 | -20% |
| Mahindra | Marazzo | 17 | 12 | 42% | 4 | 325% |
Performance Highlights
Scorpio: A Dependable Volume Driver
The Mahindra Scorpio remains a consistent performer with 12,740 units sold in June 2025, a 4% YoY increase. Despite a 12% MoM dip, the model continues to appeal to both urban and rural buyers who value rugged build quality and reliability. Scorpio’s ability to maintain momentum even in a competitive SUV space reflects its deep-rooted brand equity.
Thar: Lifestyle SUV Sees Surging Demand
With 9,542 units sold, the Mahindra Thar posted a remarkable 77% YoY growth, driven by increasing lifestyle adoption among younger buyers and enthusiasts. Although it saw an 8% MoM decline, it remains a top-selling off-road-capable SUV in the Indian market.
Bolero: Holding Its Ground
The Mahindra Bolero, long favored in semi-urban and rural regions, recorded 7,478 units, a 2% YoY growth, despite a 16% MoM decrease. Its utilitarian appeal and affordability make it a staple in fleet and individual ownership alike.
XUV 3XO: Under Pressure Amid Redesign
Previously known as the XUV300, the rebranded XUV 3XO saw 7,089 units sold—a 17% YoY decline and 11% MoM drop. The early excitement post-rebrand appears to be tapering, indicating the need for further differentiation, feature additions, or pricing adjustments.
XUV700: Steady but Facing Pressure
The Mahindra XUV700, a premium SUV with high-tech features, managed 6,198 units, marking 5% YoY growth. However, a 4% MoM dip reflects increased competition in the segment from new players offering similar features at lower prices.
Electric Vehicles: The New Frontier
XEV 9e and BE 6 Debut with Promising Numbers
Mahindra’s electric push began taking shape in June 2025 with XEV 9e and BE 6, which recorded 2,808 and 1,203 units respectively. Though these are debut models and don’t offer YoY comparisons, their flat MoM growth suggests early demand stability.
These launches are critical as Mahindra seeks to solidify its EV roadmap and build credibility in a space currently dominated by Tata Motors and new Chinese entrants. Both models need continued marketing support and infrastructure investment to scale further.
XUV400: Losing Traction
In contrast, the XUV400, Mahindra’s first mainstream electric SUV, continues to falter. Sales fell to 231 units, a 57% YoY and 20% MoM decline, pointing to poor market traction. Limited range, dated styling, and weak dealership support are major bottlenecks that Mahindra must address if it wants to compete in the affordable EV segment.
Niche Model Spotlight
Marazzo: A Small Surprise
While insignificant in volume, the Mahindra Marazzo delivered a 42% YoY and a staggering 325% MoM growth, albeit from a small base. Its sudden jump from 4 units in May to 17 units in June suggests renewed interest, possibly from fleet customers or a price revision.
Key Trends from Mahindra June 2025 Sales
1. Lifestyle and Utility Remain Core Strengths
Mahindra’s brand continues to thrive in rugged, off-road-ready, and utility-focused models like the Thar, Scorpio, and Bolero. These models are less impacted by monthly fluctuations and remain consistent volume drivers.
2. Premium and Urban SUVs Face Competition
While the XUV700 and XUV 3XO cater to more urban, tech-oriented buyers, they’re increasingly vulnerable to new offerings from Hyundai, Tata, and Kia. These models need strategic tweaks and faster variant cycles to retain relevance.
3. Electric Shift in Early Stages
Mahindra’s EV division shows promise but lacks scale. New launches like XEV 9e and BE 6 show initial interest, but poor follow-through could mirror the XUV400’s trajectory unless supported by better pricing, longer range, and charging infrastructure.
Strategic Recommendations for Mahindra
To remain competitive and capitalize on its June 2025 sales performance, Mahindra should consider the following strategic moves:
a) Strengthen EV Strategy
The introduction of new EVs like the XEV 9e and BE 6 is a step in the right direction, but Mahindra must:
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Invest in fast-charging infrastructure
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Partner with government and private firms for battery R&D
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Launch affordable EV trims under ₹15 lakh for mass adoption
b) Refresh the XUV400
Mahindra must either rebrand or completely revamp the XUV400 to prevent a phase-out. This could involve:
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Better range (400+ km)
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New infotainment stack
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Competitive pricing
c) Expand Hybrid and Flex-Fuel Offerings
As full EV adoption remains slow in Tier 2 and rural regions, Mahindra should consider hybrid or flex-fuel versions of bestsellers like Bolero, Scorpio, and XUV700.
d) Strengthen Urban SUV Line-up
To regain lost ground in the compact SUV space, Mahindra must:
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Add connected car features, panoramic sunroofs, and ADAS to the XUV 3XO
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Consider a sub-4 meter SUV to compete with Nexon, Fronx, and Brezza
Market Outlook: What’s Ahead for Mahindra?
Based on current trends and macroeconomic factors, here are our predictions for Mahindra’s performance in the second half of 2025:
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SUVs will continue to dominate the portfolio. Expect consistent sales from Thar, Scorpio, and Bolero.
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EV sales may see incremental gains as infrastructure improves and buyer education increases.
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MoM declines are expected to stabilize as inventory and production normalize post-monsoon.
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XUV 3XO may rebound with a mid-year update or festive promotions.
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Thar 5-door version, if launched in late 2025, could be a major game-changer in the ₹15–20 lakh segment.
With a strong product pipeline and increasing investment in EVs and tech, Mahindra is well-positioned to sustain its momentum—provided it stays agile and adapts swiftly to consumer trends.
Conclusion
The Mahindra June 2025 sales report presents a compelling mix of consistency and transition. Legacy models like Scorpio and Thar continue to anchor the brand, while new EV entries mark the start of Mahindra’s electrified journey. However, mid-tier urban SUVs and the XUV400 EV reveal areas requiring immediate attention.
To retain leadership in the competitive Indian automotive market, Mahindra must balance tradition with innovation—refining its ICE offerings while accelerating its EV ecosystem. As the auto industry pivots toward sustainability and technology, Mahindra’s challenge will be to lead without losing its identity.