Mahindra kicked off the new financial year with a robust performance in April 2025, driven by booming SUV sales and the continued popularity of its lifestyle and electric segments. The latest Mahindra April 2025 sales data shows key growth in models like the Thar and XUV 3XO, even as legacy products like Bolero and experimental BE 6 showed signs of struggle.
In this report, we analyze each major model’s sales performance, offering insights into shifting buyer sentiment, Mahindra’s evolving portfolio, and how the brand is navigating the rapidly transforming Indian automotive landscape.
Mahindra April 2025 Sales: SUV Segment Performance
Scorpio
- April 2025 Sales: 15,534
- Y-o-Y Growth: +5%
- M-o-M Growth: +12%
The Scorpio continues to be Mahindra’s backbone in the traditional SUV space. A 12% month-over-month (M-o-M) jump and solid Y-o-Y growth indicate sustained demand from both urban and rural buyers.
Thar
- April 2025 Sales: 10,703
- Y-o-Y Growth: +74%
- M-o-M Growth: +20%
The Thar was one of the standout performers in Mahindra April 2025 sales, clocking an impressive 74% annual growth. It continues to dominate the lifestyle off-roader segment and has become a cultural icon among younger, adventure-oriented drivers.
Bolero
- April 2025 Sales: 8,380
- Y-o-Y Growth: -12%
- M-o-M Growth: +4%
Once a cornerstone of Mahindra’s rural sales, the Bolero is gradually ceding ground. The -12% Y-o-Y drop suggests that more modern rivals—and even Mahindra’s own newer models—are eating into its customer base.
XUV 3XO / 300
- April 2025 Sales: 7,568
- Y-o-Y Growth: +89%
- M-o-M Growth: +7%
One of the brightest spots in Mahindra April 2025 sales, the newly rebranded and refreshed XUV 3XO is proving to be a game-changer. Its tech-first design and urban appeal are clearly striking a chord with city buyers.
XUV 700
- April 2025 Sales: 6,811
- Y-o-Y Growth: +11%
- M-o-M Growth: -1%
XUV 700 continues to deliver stable volumes, maintaining a key position in Mahindra’s premium portfolio. A minor 1% monthly dip is likely a blip in an otherwise reliable upward trend.
Spotlight: Electric and New Energy Vehicles
XEV 9e
- April 2025 Sales: 2,441
- M-o-M Growth: +17%
Mahindra’s push into electric mobility shows early promise. The XEV 9e recorded 2,441 units in April, a 17% jump from March, signaling growing interest in EV alternatives in the midsize segment.
BE 6
- April 2025 Sales: 550
- M-o-M Growth: -41%
Despite a lot of initial buzz, the BE 6 dropped sharply by 41% over the previous month. Whether this is due to supply constraints, price sensitivity, or early market fatigue, the trend is worth watching.
XUV 400
- April 2025 Sales: 337
- Y-o-Y Growth: -3%
- M-o-M Growth: +42%
The XUV 400 rebounded strongly this month, posting a 42% M-o-M jump. Though Y-o-Y growth is slightly negative, this EV still holds relevance among budget-conscious electric buyers.
Legacy and Low-Volume Models
Marazzo
- April 2025 Sales: 6
- Y-o-Y Growth: -70%
- M-o-M Growth: -40%
Once positioned as a challenger in the MPV space, the Marazzo is nearly phased out. With just six units sold, its role in the Mahindra April 2025 sales picture is now largely symbolic.
Summary Table: Mahindra April 2025 Sales Snapshot
| Category | Model(s) | Performance |
|---|---|---|
| Top Gainers (Y-o-Y) | Thar (+74%), XUV 3XO (+89%) | Lifestyle and tech-driven growth |
| Biggest M-o-M Jump | XUV 400 (+42%), Thar (+20%) | Electrics and SUVs on the rise |
| Top Decliners (Y-o-Y) | Bolero (-12%), Marazzo (-70%) | Aging models lose steam |
| Steepest M-o-M Decline | BE 6 (-41%), Marazzo (-40%) | New energy segment shows volatility |
Conclusion: Mahindra’s Growth Anchored in SUVs and Innovation
The Mahindra April 2025 sales reveal the brand’s core strengths remain firmly in the SUV and lifestyle utility vehicle domains. With models like Thar and XUV 3XO leading the charge, and Scorpio holding steady, Mahindra has successfully carved out a unique space in the Indian automotive ecosystem.
However, challenges persist. Models like the Bolero and Marazzo are fading, and some EV launches like the BE 6 may need repositioning to improve traction.
Going forward, Mahindra’s strategy should focus on:
- Expanding production capacity for high-demand models like Thar and XUV 3XO
- Fine-tuning pricing and marketing for EVs like BE 6 and XUV 400
- Continuing innovation in tech, safety, and hybrid-electric platforms
As competition stiffens and the EV landscape evolves, Mahindra’s agility and bold design language may be its greatest assets. Keep an eye out for our next OEM deep dive in the Top 25 series.