Hyundai’s February 2025 Sales Performance: Hyundai Motor India, one of the top automobile manufacturers in the country, has released its February 2025 sales figures, showcasing a mix of growth, stagnation, and declines across various models. While the SUV segment remains a stronghold, certain hatchbacks and sedans are facing a downturn.
This report delves into Hyundai’s model-wise sales performance, analyzing year-over-year (Y-O-Y) growth, month-over-month (M-O-M) trends, and the broader market landscape.
| Make | Model | Feb’25 | Feb’24 | Y-O-Y | Feb’25 | Jan’25 | M-O-M |
| Hyundai | Creta | 16,317 | 15,276 | 7% | 16,317 | 18,522 | -12% |
| Hyundai | Venue | 10,125 | 8,933 | 13% | 10,125 | 11,106 | -9% |
| Hyundai | Exter | 5,361 | 7,582 | -29% | 5,361 | 6,068 | -12% |
| Hyundai | Grand i10 | 4,940 | 4,947 | 0% | 4,940 | 5,311 | -7% |
| Hyundai | i20 | 3,627 | 5,131 | -29% | 3,627 | 4,741 | -23% |
| Hyundai | Aura | 4,797 | 5,053 | -5% | 4,797 | 5,388 | -11% |
| Hyundai | Verna | 1,207 | 1,680 | -28% | 1,207 | 1,477 | -18% |
| Hyundai | Alcazar | 1,264 | 1,290 | -2% | 1,264 | 1,310 | -4% |
| Hyundai | Tucson | 73 | 157 | -54% | 73 | 64 | 14% |
| Hyundai | Ioniq 5 | 16 | 66 | -76% | 16 | 16 | 0% |
Hyundai’s Overall Sales Performance: Key Figures
Hyundai continues to be India’s second-largest automaker, maintaining its foothold in the market despite facing competition from newer entrants and evolving consumer preferences.
- Creta and Venue lead the charge, reinforcing the growing dominance of SUVs.
- Hatchbacks and sedans are witnessing declining sales, reflecting a shift in customer demand.
- The Exter, i20, and Verna registered double-digit Y-O-Y drops, hinting at possible consumer preference changes.
- The EV segment remains sluggish, with the Ioniq 5 posting a steep Y-O-Y decline of 76%.
Now, let’s break down the segment-wise performance.
SUV Segment: Creta and Venue Dominate, Exter Faces Challenges
SUVs continue to be Hyundai’s top-selling category, with the Creta and Venue leading the charts.
- Creta: Hyundai’s best-selling SUV saw 7% Y-O-Y growth, increasing from 15,276 units in February 2024 to 16,317 units in February 2025. However, compared to January 2025’s 18,522 units, it faced a 12% M-O-M decline, which could indicate seasonal demand fluctuations or supply constraints.
- Venue: The subcompact SUV grew 13% Y-O-Y, selling 10,125 units in February 2025 compared to 8,933 units in February 2024. However, a 9% M-O-M drop suggests possible demand moderation after a strong January performance.
- Exter: A major underperformer, Exter’s sales declined 29% Y-O-Y, from 7,582 units in February 2024 to 5,361 units in February 2025. The 12% M-O-M drop further reinforces its gradual slowdown, possibly due to intense competition from new entrants in the compact SUV space.
- Alcazar: The midsize Alcazar saw a marginal 2% Y-O-Y decline, selling 1,264 units in February 2025 compared to 1,290 units last year. A 4% M-O-M dip suggests steady yet unremarkable demand.
- Tucson: Hyundai’s premium SUV saw a massive 54% Y-O-Y decline, dropping from 157 units in February 2024 to 73 units in February 2025. However, a 14% M-O-M growth (from 64 units in January 2025) indicates mild recovery, though numbers remain low in the premium segment.
Observations:
- The Creta and Venue remain Hyundai’s biggest volume drivers, reinforcing consumer preference for SUVs.
- Exter’s declining sales signal shifting demand dynamics, possibly due to strong competition from Tata Punch and Maruti Fronx.
- Premium SUVs like Tucson continue to struggle, indicating that Hyundai’s luxury segment still lacks mass appeal.
Hatchbacks: Struggles for i20 and Grand i10, Flat Performance Overall
Hyundai’s hatchback lineup has been facing sales headwinds, with negative Y-O-Y trends for most models.
- Grand i10: Hyundai’s entry-level hatchback remained stagnant Y-O-Y, with sales at 4,940 units in February 2025 compared to 4,947 units last year. However, M-O-M sales declined by 7%, suggesting a gradual softening of demand.
- i20: The premium hatchback witnessed a sharp 29% Y-O-Y decline, falling from 5,131 units to 3,627 units. The 23% M-O-M decline further indicates that the model is losing traction, likely due to the rising popularity of compact SUVs like Exter and Fronx.
Observations:
- Hatchbacks are losing favor, as evident from the sharp declines in the i20.
- The Grand i10 remains stable Y-O-Y, but a small M-O-M drop hints at possible market saturation.
- Consumers appear to be shifting towards entry-level SUVs, leaving premium hatchbacks with fewer buyers.
Sedan Segment: Verna and Aura Face Pressure
Sedans have been on a declining trajectory in India, and Hyundai’s latest sales figures reaffirm this trend.
- Verna: The midsize sedan saw a steep 28% Y-O-Y drop, selling 1,207 units in February 2025 compared to 1,680 units in February 2024. A further 18% M-O-M decline from 1,477 units in January 2025 reinforces its slowing demand.
- Aura: The compact sedan saw a 5% Y-O-Y decline, with 4,797 units sold in February 2025 compared to 5,053 units in February 2024. The M-O-M drop of 11% signals that demand remains weak.
Observations:
- Sedans continue to lose ground to SUVs, as reflected in the declining numbers for both the Verna and Aura.
- Hyundai may need to rethink its sedan strategy, possibly focusing on hybrid or EV variants to reinvigorate interest.
Electric Vehicles: Hyundai’s EV Struggles Continue
Hyundai’s EV lineup remains underwhelming, with sales declining significantly.
- Ioniq 5: Sales plummeted by 76% Y-O-Y, falling from 66 units in February 2024 to just 16 units in February 2025. The M-O-M performance remained flat at 16 units, indicating weak demand in the premium EV space.
Observations:
- EV adoption remains slow for Hyundai, with luxury electric models struggling to gain traction.
- The lack of affordable EV options is a major gap, especially when competitors like Tata Motors are aggressively expanding their EV portfolio.
Key Takeaways: What Hyundai’s Sales Trends Reveal
- SUVs continue to dominate Hyundai’s lineup, with Creta and Venue leading the charts.
- Hatchbacks and sedans are struggling, reflecting changing consumer preferences towards SUVs.
- The Exter’s decline suggests that the compact SUV market is becoming increasingly competitive.
- Hyundai’s EV strategy needs urgent revision, as sales of the Ioniq 5 remain extremely low.
Final Thoughts: The Road Ahead for Hyundai
Hyundai’s February 2025 sales reaffirm key industry trends, notably the SUV surge and the decline of traditional hatchbacks and sedans. While models like the Creta and Venue continue to dominate, Hyundai needs to reassess its compact car strategy and find ways to revive interest in sedans.
Moreover, its EV lineup is struggling, signaling the need for more affordable and mass-market electric offerings. As the Indian automotive market continues to evolve, Hyundai’s adaptability and innovation will determine its future success.