Hyundai Sales Analysis December 2025

Hyundai Sales Analysis December 2025: Post-Festive Cool-Off, Core Models Hold Ground

Hyundai Motor India wrapped up December 2025 with a performance that clearly reflects post-festive normalisation rather than structural weakness. After strong retail traction through October and November—driven by festive demand and GST 2.0-led pricing clarity—December saw month-on-month (MoM) corrections across most models, while year-on-year (YoY) trends remained broadly stable.

Hyundai’s December numbers underline a familiar pattern: SUVs continue to anchor volumes, hatchbacks and compact sedans play a supporting role, and premium/low-volume products remain niche. The challenge, however, is visible cooling in key Nexa-style rivals’ segments, where competition has intensified sharply.


Hyundai Car Sales – December 2025 (Model-wise Performance)


Big Picture: December Was About Normalisation

December 2025 marked:

  • The cool-down phase after festive pull-forward

  • Dealer inventory correction ahead of year-end

  • Buyers postponing purchases to January for new-year registration benefits

For Hyundai, this resulted in MoM declines across almost the entire lineup, but YoY numbers indicate stable underlying demand, especially in mass-market SUVs and compact cars.


SUV Backbone: Creta and Venue Remain Central

Creta: Still Hyundai’s Crown Jewel

The Hyundai Creta remained the brand’s top-selling model with 13,154 units.

  • +4% YoY growth

  • -24% MoM correction

The sharp MoM dip follows an exceptionally strong November and does not indicate weakening fundamentals. Creta continues to benefit from:

  • Segment leadership and strong brand recall

  • Feature-rich trims and broad powertrain choices

  • A loyal urban and semi-urban customer base

Even under the higher effective GST slab, Creta’s demand remains resilient—highlighting its status as a segment benchmark.


Venue: Stability Over Growth

Venue recorded 10,322 units, delivering:

  • Flat +1% YoY growth

  • 11% MoM decline

Venue’s performance reflects:

  • Intense competition from newer sub-4-metre SUVs

  • Buyers gravitating toward fresher designs and turbo options elsewhere

Still, Venue remains Hyundai’s most dependable compact-SUV volume driver, supported by its wide service network and predictable ownership experience.


Entry-SUV & Compact Cars: Exter and Aura Perform Well

Exter: Holding Its Ground

Exter posted 5,612 units, showing:

  • 6% YoY growth

  • Minimal 2% MoM decline

The numbers suggest Exter has found a stable demand band, especially among first-time urban buyers and those upgrading from entry hatchbacks.


Aura: A Quiet Standout

Aura emerged as one of Hyundai’s strongest YoY performers with 4,925 units.

  • +28% YoY growth

  • -14% MoM dip

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The compact sedan is benefiting from:

  • Lower total cost of ownership

  • Renewed interest in value-driven sedans post-GST 2.0

  • Demand from fleet and private buyers alike

Aura’s performance mirrors the broader compact-sedan revival seen across the industry.


Hatchbacks: Pressure From SUVs Is Evident

Grand i10 Nios: Gradual Decline

Grand i10 Nios sold 4,010 units, down 11% YoY and 12% MoM.

The model is increasingly squeezed between:

  • Entry-level hatchbacks on one side

  • Feature-rich compact SUVs on the other


i20 Elite: Premium Hatchback Fatigue

The i20 recorded 3,339 units, with:

  • 3% YoY decline

  • 12% MoM drop

Despite strong build quality and features, the premium hatchback segment continues to lose buyers to SUV-styled alternatives, both within and outside Hyundai’s lineup.


Premium & Niche Products: Weak Demand Signals

Alcazar: Sharp Decline Continues

Alcazar posted just 579 units, marking:

  • 57% YoY decline

  • 31% MoM drop

The three-row SUV is facing:

  • Strong competition from rivals with hybrid and diesel offerings

  • Internal overlap with Creta at the lower end

Alcazar’s numbers suggest the need for repositioning or product refresh.


Verna: Sedan Pressure Intensifies

Verna sold 406 units, down:

  • 53% YoY

  • 43% MoM

Despite being a competent product, Verna is struggling in a sedan market dominated by compact, tax-efficient offerings. Buyer focus has shifted decisively toward smaller sedans and SUVs.


Tucson: Effectively Phased Out

With zero units dispatched, Tucson appears to be nearing the end of its lifecycle in India, pending a clear update or repositioning.


Electric Corner: Small Numbers, Strong Signal

IONIQ 5: Growth on a Small Base

IONIQ 5 recorded 69 units, up 188% YoY and MoM.

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While volumes are tiny, the growth indicates:

  • Rising awareness of premium EVs

  • Hyundai’s brand credibility in advanced mobility

IONIQ 5 remains a halo product, influencing brand perception rather than volumes.


Key Trends from Hyundai’s December 2025 Sales

  1. SUVs Anchor Hyundai’s Volumes
    Creta, Venue, and Exter together account for the bulk of sales.

  2. Post-Festive Cooling Is Universal
    MoM declines are consistent across segments, indicating normalisation.

  3. Compact Sedans Are Regaining Relevance
    Aura’s growth shows renewed buyer interest in cost-efficient sedans.

  4. Premium Segments Remain Challenging
    Alcazar, Verna, and Tucson struggle to find scale.

  5. EV Strategy Is Still Halo-Led
    Hyundai’s EV presence is symbolic, not yet volume-driven.


What December Signals for Early 2026

  • Creta will continue to dominate Hyundai’s portfolio

  • Venue and Exter will need feature and variant updates to fend off competition

  • Aura may see sustained traction as sedan buyers prioritise value

  • Premium SUVs and sedans require repositioning or refresh

  • EV volumes will grow gradually, not explosively


Conclusion

Hyundai’s December 2025 performance reflects a mature, stable brand navigating a cooling market phase. While month-on-month numbers softened after the festive peak, the company’s core models—Creta, Venue, Exter, and Aura—continue to deliver dependable volumes.

The data also highlights Hyundai’s immediate challenge: defending its mass-market strongholds amid rising competition, while simultaneously redefining its premium and electric strategies for the future.

December doesn’t raise alarms—but it does underline the need for product freshness and sharper positioning as Hyundai heads into 2026 in one of the most competitive phases of India’s auto market.

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