Tata Motors closed December 2025 with a performance that clearly reflects post-festive normalisation rather than demand erosion. After strong retail momentum in October and November—boosted by GST 2.0 benefits and festive buying—December showed a predictable cooling across most models, while still delivering healthy year-on-year (YoY) growth in Tata’s core nameplates.
The month reaffirmed three realities for Tata Motors:
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Nexon and Punch remain the brand’s volume backbone
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Premium SUVs (Harrier, Safari) are demand-positive YoY but volatile MoM
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Hatchbacks are steady, while newer and niche products are still finding scale
Tata Motors Car Sales – December 2025 (Model-wise Performance)
| Model | Dec ’25 | Dec ’24 | YoY Growth | Nov ’25 | MoM Growth |
|---|---|---|---|---|---|
| Nexon | 19,375 | 13,536 | +43% | 22,434 | -14% |
| Punch | 15,980 | 15,073 | +6% | 18,753 | -15% |
| Tiago | 5,826 | 5,006 | +16% | 5,988 | -3% |
| Altroz | 2,871 | 1,866 | +54% | 3,013 | -5% |
| Harrier | 2,378 | 1,307 | +82% | 3,771 | -37% |
| Safari | 1,446 | 1,385 | +4% | 1,895 | -24% |
| Curvv | 1,104 | 4,994 | -78% | 1,094 | +1% |
| Tigor | 775 | 1,054 | -26% | 488 | +59% |
| Sierra | 291 | — | — | 0 | — |
Big Picture: December Was About Stabilisation, Not Slowdown
December 2025 needs to be viewed in the context of:
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Heavy festive pull-forward demand in October–November
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Dealer inventory rationalisation at year-end
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Buyers deferring purchases to January–February for new-year registration benefits
Against this backdrop, Tata Motors’ performance is structurally sound, especially given:
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Strong YoY growth across key SUVs
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Continued relevance of hatchbacks in the value-conscious segment
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Gradual traction for new and revived nameplates
Volume Pillars: Nexon and Punch Hold the Line
Nexon: Still Tata’s Undisputed Bestseller
The Tata Nexon delivered 19,375 units, making it Tata Motors’ highest-selling model in December.
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+43% YoY growth
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-14% MoM correction
The MoM dip is expected after Nexon’s exceptional festive run, but its YoY growth confirms:
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Sustained demand for sub-4-metre SUVs
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Strong appeal of safety credentials
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Advantage of falling under the 18% GST slab
Nexon continues to be Tata’s most balanced product, combining price efficiency, features, and brand trust.
Punch: Micro-SUV Momentum Intact
Punch recorded 15,980 units, showing:
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6% YoY growth
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15% MoM decline
Punch’s performance reflects segment-wide cooling rather than product weakness. Its strengths remain:
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High urban second-car demand
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Strong safety perception
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Competitive pricing post-GST 2.0
Even after correction, Punch remains among India’s top-selling SUVs, underscoring its structural relevance.
Hatchbacks: Quietly Consistent
Tiago: Steady and Reliable
Tiago posted 5,826 units, with:
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16% YoY growth
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Minimal 3% MoM decline
Tiago continues to benefit from:
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CNG demand
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Fleet and first-time buyer interest
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Value positioning in a shrinking hatchback segment
Altroz: Premium Hatchback Resilience
Altroz sold 2,871 units, delivering:
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54% YoY growth
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Slight 5% MoM dip
The YoY surge indicates renewed interest following updates and festive offers. While SUVs dominate headlines, Altroz shows that premium hatchbacks still have a defined audience.
Premium SUVs: Strong YoY, Volatile MoM
Harrier: Growth with Volatility
Harrier clocked 2,378 units, marking:
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82% YoY growth
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Sharp 37% MoM decline
The MoM drop follows aggressive festive dispatches in November. Importantly, the YoY growth shows:
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Improved acceptance of updated variants
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Continued demand for mid-size SUVs despite higher tax incidence
Safari: Stable but Under Pressure
Safari recorded 1,446 units, up 4% YoY but down 24% MoM.
Safari’s challenge is twofold:
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Growing competition from rivals with hybrid or ADAS-heavy offerings
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Internal overlap with Harrier
Still, Safari retains a loyal buyer base seeking space and road presence.
New & Niche Models: Mixed Signals
Curvv: Post-Launch Normalisation
Curvv sold 1,104 units, down 78% YoY, but flat MoM.
The steep YoY drop reflects:
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High base from early hype-driven dispatches last year
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A transition from novelty-driven to demand-driven sales
Curvv now enters a price–value validation phase, where sustained demand will depend on variant positioning.
Sierra: Symbolic Return, Early Days
The Sierra posted 291 units in December—small in volume but big in significance.
As a revived nameplate, Sierra’s early numbers indicate:
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Brand recall working in Tata’s favour
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Gradual, controlled rollout rather than aggressive volume push
Its real impact will be visible only in 2026.
Tigor: Modest Recovery
Tigor delivered 775 units, showing:
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26% YoY decline
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59% MoM growth
The MoM bounce suggests tactical buying—possibly fleet or promotional demand—but the sedan segment remains under pressure overall.
Key Trends from Tata Motors’ December 2025 Performance
1. Sub-4-Metre SUVs Are Tata’s Growth Engine
Nexon and Punch together account for over 35,000 units, anchoring Tata’s monthly volumes.
2. Hatchbacks Still Matter—At the Right Price
Tiago and Altroz prove that value-led and premium hatchbacks can coexist with SUVs.
3. Premium SUVs Are Cyclical
Harrier and Safari are sensitive to festive cycles, discounts, and inventory strategy.
4. New Models Need Time
Curvv and Sierra are in different stages of the adoption curve, requiring patience rather than aggressive scaling.
5. Portfolio Breadth Is a Strength
Tata operates successfully across hatchbacks, SUVs, and emerging niches—providing insulation against segment volatility.
What December Signals for Early 2026
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Nexon and Punch will remain Tata’s volume anchors
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Harrier and Safari need sustained feature-led differentiation
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Curvv will test Tata’s pricing and positioning discipline
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Sierra could evolve into a lifestyle-led halo product
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Hatchbacks will depend heavily on finance schemes and fuel-cost dynamics
Conclusion
Tata Motors’ December 2025 performance is a textbook case of healthy market normalisation after a festive high. While month-on-month numbers softened across most models, the underlying YoY growth—especially in Nexon, Punch, Harrier, and Altroz—confirms that Tata’s product strategy remains fundamentally strong.
As India’s car market moves into 2026 under a simplified GST regime and increasingly value-conscious buyers, Tata Motors is well-positioned with:
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Strong SUV credentials
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A credible hatchback lineup
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Early bets on new-age and lifestyle products
December doesn’t signal slowdown—it signals stability, maturity, and readiness for the next growth phase.
