Škoda November 2025 Sales Analysis: Kylaq Cools After Strong Debut as Legacy Models Struggle

Škoda Auto India’s November 2025 sales performance reflects a classic post-launch and post-festive adjustment phase. After a breakout October led by the newly launched Kylaq, November brought a sharp month-on-month correction across most models. However, the broader picture reveals deeper structural challenges for the brand — especially for aging SUVs and shrinking sedan segments.

While Kylaq continues to anchor volumes, declining numbers for the Kushaq, Slavia, and Kodiaq underline the urgency for refreshes, repositioning, and sharper differentiation in an increasingly competitive market.

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Škoda November 2025 Sales Overview

Model	Nov’25 Sales	Nov’24 Sales	YoY Growth (%)	Oct’25 Sales	MoM Growth (%)
Kylaq	3,538	0	—	5,078	-30%
Slavia	1,120	1,131	-1%	1,648	-32%
Kushaq	586	1,524	-62%	1,219	-52%
Kodiaq	153	225	-32%	305	-50%
Octavia	94	0	—	2	4600%
Superb	0	6	-100%	0	0%

Big Picture: Post-Festive Reality Check for Škoda

November marks the first real test month for Škoda after the festive and launch-driven highs of October. Almost every model shows a clear MoM decline, indicating:

Festive demand has normalised
October pulled forward bookings
Dealer dispatches were recalibrated
Legacy models are losing relevance faster than new ones can compensate

Despite this, Kylaq’s continued leadership within Škoda’s lineup offers a solid foundation for recovery.

Kylaq: Still the Backbone, But Momentum Slows

The Škoda Kylaq remained the brand’s best-selling model with 3,538 units, despite a 30% MoM drop from October.

This decline doesn’t signal a demand collapse — instead, it reflects:

October’s launch-driven spike normalising
Inventory balancing at dealerships
Buyers waiting for delivery timelines to stabilise

Why Kylaq still matters:

It outsells every other Škoda combined
Modern design and interior quality stand out
Turbo-petrol performance remains a strong differentiator

Even with the dip, Kylaq is now clearly Škoda’s most important product in India.

Slavia: Stability in a Shrinking Sedan Market

The Škoda Slavia posted 1,120 units, recording:

1% YoY decline
32% MoM drop

While the MoM fall mirrors post-festive cooling, the near-flat YoY figure is actually a positive sign in a segment that’s rapidly shrinking.

Slavia continues to attract:

Driving enthusiasts
Buyers seeking European ride quality
Customers uninterested in SUVs

However, without hybrid options or major updates, the sedan’s growth ceiling remains limited.

Kushaq: The Sharpest Decline Signals a Deeper Issue

The Škoda Kushaq delivered just 586 units, reflecting:

62% YoY decline
52% MoM drop

This is the most concerning trend in Škoda’s lineup.

Key reasons behind Kushaq’s fall:

Cannibalisation from Kylaq
Intense competition from Creta, Seltos, Grand Vitara, and 3XO
Perception of being overpriced for features offered
Lack of recent updates

Unless repositioned aggressively, Kushaq risks becoming redundant in Škoda’s portfolio.

Kodiaq: Premium SUV Demand Remains Niche

The Škoda Kodiaq sold 153 units, showing:

32% YoY decline
50% MoM drop

While volumes are small, this trend reflects:

Premium buyers gravitating toward Fortuner, XUV700, and hybrids
Limited availability and high pricing
Minimal marketing presence

Kodiaq remains profitable but irrelevant for scale.

Octavia: A Curious Spike From a Tiny Base

The Octavia recorded 94 units, a massive 4600% MoM jump — but context matters.

This spike is due to:

Dealer-level dispatch clearances
Limited special orders
Not a full-scale relaunch

It does not indicate a market comeback. Without a new-generation or hybrid Octavia, volumes will remain negligible.

Superb: Effectively Phased Out

The Škoda Superb once again recorded zero sales, marking:

100% YoY decline
Complete absence from active retail channels

This confirms:

BS6 Phase-2 discontinuation
No short-term plans for relaunch
The premium sedan segment’s near-extinction in India

Key Trends from Škoda’s November 2025 Performance

1. Kylaq Is Carrying the Brand

Without Kylaq, Škoda’s monthly volumes would be critically low.

2. Legacy SUVs Are Losing Ground Fast

Kushaq and Kodiaq are struggling to stay relevant.

3. Sedans Are Stable, Not Growing

Slavia holds ground but lacks expansion potential.

4. Premium Sedans Are Nearly Extinct

Superb and Octavia no longer contribute meaningfully.

5. Post-Festive Normalisation Hit Hard

Škoda felt the cooldown more sharply than mass-market rivals.

Strategic Insights for Škoda Auto India

1. Protect Kylaq at All Costs

Kylaq must receive:

Faster variant expansion
Strong marketing push
Strict pricing discipline

It is Škoda’s lifeline.

2. Reposition or Replace the Kushaq

The Kushaq either needs:

Aggressive repricing
Feature upgrades
Or a clear differentiation from Kylaq

Internal cannibalisation cannot continue unchecked.

3. Introduce Hybrid Powertrains

Without hybrids, Škoda risks falling behind Toyota, Maruti, and even Hyundai in urban markets.

4. Strengthen Dealer Confidence

Lower volumes strain dealer economics. Škoda must ensure:

Predictable dispatches
Better inventory support
Faster service turnaround

5. Decide the Future of Premium Sedans

Either relaunch Octavia/Superb with:

Hybrid powertrains
Local assembly
or formally exit the segment.

Market Outlook: December 2025 & Early 2026

Looking ahead:

Kylaq volumes should stabilise around 3,500–4,000 units
Slavia will remain steady but flat
Kushaq risks further decline
Premium models will stay niche
Škoda’s growth depends almost entirely on Kylaq execution

The brand’s short-term future is secure — but long-term sustainability depends on portfolio depth.

Conclusion

The Škoda November 2025 sales data reveals a brand at a crossroads. While the Kylaq has injected fresh life into Škoda’s India operations, steep declines across older models expose structural weaknesses that cannot be ignored.

November wasn’t a bad month — it was an honest one. It showed what Škoda looks like without festive tailwinds and launch hype. The coming months will test whether the brand can build lasting momentum around Kylaq while reimagining the rest of its lineup.

If Škoda moves quickly, decisively, and strategically, it still has room to grow. If not, the burden on a single model may prove unsustainable.