Skoda Auto India recorded an intriguing mix of soaring highs and deep lows in October 2025. The brand’s new flagship, the Kylaq, delivered a remarkable debut month, instantly becoming Skoda’s top seller. Meanwhile, long-standing models like the Kushaq and Superb showed significant declines, reflecting shifting consumer preferences and heightened competition in both SUV and premium sedan segments.
Despite the mixed picture, Skoda’s overall October performance underscores a brand undergoing strategic realignment — leaning heavily toward modern SUVs while legacy nameplates approach the end of their product cycles.
Skoda October 2025 Sales Overview
Here is the model-wise breakdown with YoY and MoM comparisons:
| Model | Oct’25 Sales | Oct’24 Sales | YoY Growth (%) | Sep’25 Sales | MoM Growth (%) |
|---|---|---|---|---|---|
| Kylaq | 5,078 | 0 | — | 4,398 | 15% |
| Kushaq | 1,219 | 2,213 | -45% | 769 | 59% |
| Slavia | 1,648 | 1,637 | 1% | 1,339 | 23% |
| Kodiaq | 305 | 209 | 46% | 130 | 135% |
| Superb | 0 | 20 | -100% | 0 | 0% |
| Octavia | 2 | — | — | 2 | 0% |
Key Highlights: The Kylaq Dominates Skoda’s October Sales
1. The Kylaq: A Breakout Success
The Skoda Kylaq delivered 5,078 units, instantly becoming the brand’s best-selling model. With no YoY comparison (new model), its 15% MoM growth reflects strong demand and market acceptance.
Why Kylaq is succeeding:
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Fresh design inspired by Skoda’s modern global styling
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Large infotainment systems & premium cabin quality
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Strong turbo-petrol performance
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Competitive pricing vs Creta, Grand Vitara & Seltos
Kylaq is now Skoda’s most important volume pillar.
SUV Segment: Mixed Signals Between Kylaq, Kushaq & Kodiaq
2. Kushaq: Sharp YoY Decline but Solid Recovery MoM
The Skoda Kushaq sold 1,219 units, marking:
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45% YoY decline
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A strong 59% MoM increase
Reasons for YoY fall:
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Increased competition from XUV 3XO, Creta, Seltos
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Kylaq cannibalizing internal sales
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Higher pricing vs feature-heavy alternatives
The MoM jump indicates festive demand and revised discounts helping improve numbers.
3. Kodiaq: Premium SUV Achieves Massive MoM Growth
The Kodiaq, Skoda’s premium 7-seater SUV, posted:
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305 units
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46% YoY growth
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Massive 135% MoM growth
Factors behind the surge:
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Limited but consistent monthly allocation
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High demand among affluent urban families
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Strong brand loyalty in premium SUV space
Despite small volumes, Kodiaq remains a profitable model for Skoda.
Sedan Segment: Slavia Stable, Superb & Octavia Nearing Phase-Out
4. Slavia: A Consistent Performer
The Skoda Slavia registered 1,648 units, delivering:
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1% YoY growth
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23% MoM growth
Highlights:
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One of the strongest sedans in its segment
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Beloved for turbo-petrol engines and driving dynamics
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Gains traction among city buyers seeking premium feel without SUV pricing
Slavia continues to be a crucial contributor after Kylaq.
5. Superb: Completely Declines
Not a single unit of the Skoda Superb was sold in October, marking:
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100% YoY decline
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0% MoM change
This reflects:
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Discontinuation due to BS6 Phase 2
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Absence of new-gen Superb in India
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Premium sedan market shrinking rapidly
The Superb is effectively phased out from Skoda India’s lineup.
6. Octavia: Negligible Presence
The Octavia recorded only 2 units, indicating:
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Near phase-out
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Minimal availability
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Very limited booking fulfillment
With changing regulations and market trends, the Octavia’s future in India remains uncertain unless reintroduced as a hybrid or EV.
Key Trends in Skoda’s October 2025 Market Performance
1. The Kylaq Signals a New Direction
With over 5,000 units, Kylaq is clearly the central pillar of Skoda’s next phase in India.
2. Sharp Divergence Between New and Legacy Models
Kylaq, Slavia, and Kodiaq show strength, while Kushaq, Superb, and Octavia decline sharply.
3. Strong Festive Upswing
MoM growth across Kushaq, Slavia, and Kodiaq indicates strong festive season purchase behavior.
4. Premium Sedan Market Shrinks Further
Superb and Octavia’s negligible sales reflect diminishing demand for high-end sedans.
5. Skoda’s SUV-Heavy Future Takes Shape
Skoda’s focus is clearly shifting toward SUVs like Kylaq and Kodiaq, aligning with market demand.
Strategic Recommendations for Skoda Auto India
1. Accelerate Localization for Kylaq & Kushaq
Increasing local sourcing will improve pricing competitiveness against rivals.
2. Reposition Kushaq to Avoid Cannibalization
Aggressive variant restructuring and feature additions could help Kushaq maintain relevance.
3. Introduce Hybrid or EV Variants
Sedans like Slavia could benefit from hybrid options, while Skoda’s EV roadmap needs acceleration.
4. Expand Dealer Network
Tier 2 and Tier 3 expansion is crucial for Kylaq’s sustained growth.
5. Relaunch Premium Sedans in New-Gen Form
The new-gen Superb and Octavia could regain traction if reintroduced with:
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Hybrid powertrains
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Modern ADAS features
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Competitive pricing strategies
Market Outlook: Positive but Dependent on New Models
Skoda enters Q3 FY2025 with strong momentum driven by:
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Kylaq’s strong consumer response
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Slavia’s steady demand
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Kodiaq’s premium traction
However:
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Kushaq needs urgent updates
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Sedan strategy must evolve
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Premium portfolio (Superb & Octavia) requires a revival plan
Skoda’s future performance will hinge on how well it sustains Kylaq demand while modernizing the rest of its lineup.
Conclusion
The Skoda October 2025 sales data reflects a brand undergoing significant transformation. While the Kylaq’s breakout performance has energized Skoda’s India strategy, older models like the Kushaq, Superb, and Octavia highlight the challenges of staying competitive in fast-evolving segments.
With a strong new SUV leading the charge and promising MoM growth in Slavia and Kodiaq, Skoda enters the next quarter with renewed strength — but must move quickly to update and expand its lineup to maintain momentum.
