MG Motor India recorded a mixed performance in October 2025, with its latest flagship Windsor continuing to deliver strong results while long-standing models like Hector, Astor, and Gloster saw steep declines. Although the brand remains popular among urban EV buyers and tech-savvy consumers, challenges in the premium ICE SUV space are becoming increasingly evident.

The October data reflects MG’s ongoing transition toward compact electric mobility and modernized nameplates, while older models face stiff competition from refreshed rivals across the segment.

MG Motor October 2025 Sales Analysis

Here is the full model-wise sales performance for October 2025 with YoY and MoM comparisons:

MG’s Performance Highlights: Windsor & ZS EV Hold the Fort

1. Windsor: The New Star of MG India

The MG Windsor continues its strong run, emerging as the brand’s top-selling model with 4,445 units. It posted:

• 43% YoY growth

• A mild 6% MoM dip, likely due to festive demand shifts toward more affordable models

What fuels Windsor’s success?

• Contemporary design

• Large infotainment screens & ADAS suite

• Hybrid-like efficiency from its powertrain strategy

• Rising acceptance among urban families

Windsor has quickly become the backbone of MG’s monthly sales.

2. ZS EV: Massive MoM Surge Shows Rising EV Demand

The ZS EV recorded 609 units, marking:

• 0% YoY change, showing stable annual demand

• A massive 144% MoM surge, jumping from 250 units in September

Reasons behind the spike:

• Expanded charging infrastructure

• Improved battery range

• Discounts and festive offers

• Strong fleet demand from urban mobility operators

ZS EV remains a popular choice among early EV adopters in metro and Tier-1 markets.

MG Comet: Entry-Level EV Sees Decline

The MG Comet registered 1,007 units, reflecting:

• -13% YoY decline

• -16% MoM drop

Despite being India’s most compact city EV, the Comet faces:

• Increasing EV competition under ₹10 lakh

• More practical alternatives from Tata and Mahindra

• Limited boot space and city-only appeal

Still, the Comet serves a niche demographic of urban two-car households and tech-first buyers.

Sharp Declines Across ICE SUV Lineup: Hector, Astor & Gloster

1. Hector: Once Popular, Now Facing Heavy Pressure

The Hector recorded just 225 units, down:

• 82% YoY

• 45% MoM

What’s causing the downfall?

• Strong competition from XUV700, Safari, and Harrier

• Aging design compared to modern rivals

• Shift in consumer preference toward hybrids and new-gen SUVs

The Hector urgently needs a next-generation update to remain competitive.

2. Astor: Large YoY Fall Shows Segment Fatigue

The MG Astor saw a sharp decline with only 102 units, marking:

• 87% YoY decline

• Slight 13% MoM recovery

Reasons:

• Increasing market share lost to Creta, Seltos, and Grand Vitara

• Underwhelming engine performance vs competition

• Lack of hybrid options

Astor struggles to retain attention in a crowded midsize SUV space.

3. Gloster: Premium SUV Nearly Phased Out

The Gloster sold only 9 units, highlighting:

• 95% YoY collapse

• 74% MoM drop

Its declining trajectory can be traced to:

• Stagnant updates since launch

• Very strong competition from Toyota Fortuner & MG’s own EV ambitions

• High maintenance and ownership costs

Gloster appears to be nearing the end of its lifecycle in India.

Key Trends in MG’s October 2025 Sales

1. Clear Shift Toward New-Era Models

Windsor and ZS EV are driving almost all of MG’s sales, showing customer preference for modern, tech-forward vehicles.

2. EV Portfolio Remains a Strong Anchor

ZS EV and Comet continue to keep MG relevant among EV-focused buyers in urban India.

3. Legacy ICE SUV Models Are Declining Rapidly

Hector, Astor, and Gloster collectively show a massive downward trend.

4. MG’s Urban Buyer Dominance

Comet and ZS EV still see strong traction in cities, driven by charging infrastructure and rising EV acceptance.

5. Festive Season Lift is Limited

Unlike rivals, MG did not experience a major festive boost for its ICE portfolio.

Strategic Recommendations for MG Motor India

1. Accelerate Next-Gen Hector & Astor Launches

Without immediate updates, MG risks losing relevance in the hotly competitive SUV market.

2. Expand EV Portfolio in the ₹10–20 Lakh Segment

A mid-price EV between Comet and ZS EV could unlock massive sales volumes.

3. Improve Localization to Increase Affordability

More local parts sourcing can reduce costs and improve pricing competitiveness.

4. Strengthen Dealer Network & After-Sales Service

MG’s network is smaller compared to rivals; expansion is essential for long-term sustainability.

5. Leverage Windsor’s Success

Aggressive marketing, new variants, and limited editions can maximize Windsor’s growing popularity.

Market Outlook: Moderate Growth Expected in Q3 FY2025

MG enters the final quarter of 2025 with:

• Strong momentum in the EV and Windsor segments

• Weakness in legacy ICE SUVs

• A need for product refreshes in premium categories

Expected trends:

• Continued stability in ZS EV sales

• Rising demand for Windsor variants

• Declining numbers for Hector, Astor, and Gloster unless refreshed

• Comet likely to remain a niche model

Conclusion

The MG October 2025 sales performance showcases a company in transition. While the Windsor and ZS EV are gaining strong traction, MG’s older ICE models are facing unprecedented declines due to intense competition and shifting customer expectations.

As India moves rapidly toward electrification and tech-dominated mobility, MG’s future success will depend on how quickly it expands its EV portfolio, modernizes existing SUVs, and deepens its market presence.

For now, the brand’s momentum rests on its new-age products — a clear signal of where MG Motor India’s long-term strategy lies.