Skoda Auto India marked a significant month in Skoda May 2025 sales, dispatching 6,740 units domestically, a 17% year-on-year (Y-o-Y) increase from 5,759 units in May 2024, as reported on X platforms. This growth, driven by the newly launched Kylaq SUV, reflects Skoda’s strengthening foothold in India’s competitive automotive market. However, a 7.8% month-on-month (M-o-M) decline from April’s 7,302 units indicates some stabilization after March’s record-breaking 7,422 units. This analysis of Skoda May 2025 sales dives into model-wise performance, Y-o-Y and M-o-M trends, and what these figures reveal about Skoda’s strategy in its 25th year in India. From the Kylaq’s strong debut to the Superb’s niche struggles, let’s unpack the numbers and see what’s fueling Skoda’s journey.
Model-wise Sales Breakdown
| Make | Model | May’25 | May’24 | Growth Y-O-Y (%) | May’25 | Apr’25 | Growth M-O-M (%) |
| Skoda | Kylag | 4,949 | 0 | 0% | 4,949 | 5,364 | -8% |
| Skoda | Slavia | 937 | 1,538 | -39% | 937 | 1,048 | -11% |
| Skoda | Kushaq | 644 | 1,157 | -44% | 644 | 783 | -18% |
| Skoda | Kodiaq | 208 | 185 | 12% | 208 | 107 | 94% |
| Skoda | Superb | 2 | 4 | -50% | 2 | 0 | 0% |
| Skoda | Octavia | 0 | 0 | 0% | 0 | 0 | 0% |
Kylaq
- May 2025 Sales: 4,949
- Y-o-Y Growth: N/A (new model)
- M-o-M Growth: -8%
The Kylaq, Skoda’s first sub-4-meter SUV launched in January 2025, led Skoda May 2025 sales with 4,949 units, down 8% M-o-M from April’s 5,364. Its 5-star Bharat NCAP rating and affordable pricing (starting at ₹8.25 lakh) have driven over 15,000 bookings since its debut, making it a key growth driver.
Slavia
- May 2025 Sales: 937
- Y-o-Y Growth: -39%
- M-o-M Growth: -11%
The Slavia sedan saw a 39% Y-o-Y decline, dropping to 937 units from 1,538 in May 2024, and an 11% M-o-M fall from April’s 1,048. Despite its 5-star Global NCAP rating, the sedan segment’s challenges impacted its performance in Skoda May 2025 sales, though a planned facelift in 2025 may boost interest.
Kushaq
- May 2025 Sales: 644
- Y-o-Y Growth: -44%
- M-o-M Growth: -18%
The Kushaq, Skoda’s compact SUV, faced a 44% Y-o-Y drop to 644 units from 1,157 in May 2024, and an 18% M-o-M decline from April’s 783. Competitive pressure from rivals like the Kia Seltos and Hyundai Creta weighed on its performance in Skoda May 2025 sales, with a facelift expected in 2025.
Kodiaq
- May 2025 Sales: 208
- Y-o-Y Growth: +12%
- M-o-M Growth: +94%
The Kodiaq, a premium SUV launched in April 2025, was a bright spot in Skoda May 2025 sales, with a 12% Y-o-Y increase to 208 units from 185 and a remarkable 94% M-o-M surge from April’s 107. Its premium features and 5-star Euro NCAP rating appeal to affluent buyers.
Superb
- May 2025 Sales: 2
- Y-o-Y Growth: -50%
- M-o-M Growth: N/A (0 units in April)
The Superb sedan, relaunched in late 2024, recorded just 2 units, down 50% Y-o-Y from 4 in May 2024. Its niche positioning at ₹54 lakh limits its impact on Skoda May 2025 sales, with no April sales for M-o-M comparison. A new Superb is planned for 2025.
Octavia
- May 2025 Sales: 0
- Y-o-Y Growth: 0%
- M-o-M Growth: 0%
The Octavia, discontinued in 2023, recorded no sales, consistent with its phase-out. It had no impact on Skoda May 2025 sales, with an Octavia RS facelift slated for 2025.
Summary Table: Skoda May 2025 Sales Snapshot
| Category | Model(s) | Performance |
|---|---|---|
| Top Gainers (Y-o-Y) | Kodiaq (+12%) | Modest growth in premium SUV segment |
| Biggest M-o-M Jump | Kodiaq (+94%) | Significant monthly surge |
| Top Decliners (Y-o-Y) | Kushaq, Slavia, Superb | Steep drops in sedan and compact SUV segments |
| Steepest M-o-M Decline | Kushaq (-18%), Slavia (-11%) | Notable monthly corrections |
Key Trends and Insights
The Skoda May 2025 sales data highlights a brand leveraging the Kylaq’s success while navigating challenges with older models. Key takeaways include:
- Kylaq’s Impact: The Kylaq, built on the MQB-A0-IN platform, drove over 70% of Skoda May 2025 sales, with its 5-star safety and sub-₹10 lakh pricing resonating in the sub-4-meter SUV segment. Its 15,000+ bookings signal strong demand, though a price cut of ₹46,000 in May suggests volume pressure.
- SUV Dominance: SUVs (Kylaq, Kushaq, Kodiaq) accounted for 86% of Skoda May 2025 sales, aligning with India’s SUV boom (55% of PV sales in FY25). The Kylaq’s entry has cannibalized Kushaq sales, prompting a planned Kushaq facelift.
- Sedan Struggles: The Slavia and Superb reflect the sedan segment’s decline, with Y-o-Y drops of 39% and 50%, respectively. Skoda’s focus on SUVs overshadows its sedan lineup, though upcoming facelifts may help.
- Network Expansion: Skoda’s growth from 120 touchpoints in 2021 to 280 in 2025, with a target of 350 by year-end, supports Skoda May 2025 sales, especially in Tier-2 and Tier-3 cities.
- Global Context: Skoda’s global Q1 2025 deliveries rose 8.2% to 238,600 units, with India contributing 15,000 units (+89.3% Y-o-Y), driven by the Kylaq.
Competitive Landscape
Skoda’s Skoda May 2025 sales of 6,740 units placed it seventh in India, behind Maruti Suzuki (135,962 units), Mahindra (52,431 units), Hyundai (43,861 units), Tata (41,557 units), Toyota (29,280 units), and Kia (22,315 units). Its 17% Y-o-Y growth outperformed Hyundai’s -10.8% and Tata’s -11% but trailed Mahindra’s 17% and Toyota’s 22%. The Kylaq (4,949 units) ranked sixth among compact SUVs, behind Maruti’s Brezza (15,566 units) and ahead of Kia’s Syros (3,611 units). However, the Kushaq and Slavia lagged behind rivals like the Hyundai Creta and Honda City, respectively.
What’s Next for Skoda?
The Skoda May 2025 sales report underscores the Kylaq’s pivotal role but highlights challenges with the Kushaq and Slavia. To maintain momentum, Skoda should:
- Sustain Kylaq Momentum: Leverage the Kylaq’s 5-star safety and extended introductory pricing (until April 2025) to compete with Maruti’s Brezza and Tata’s Nexon, ensuring production meets demand.
- Refresh Core Models: Accelerate Kushaq and Slavia facelifts to counter competitors like the Kia Seltos and Hyundai Verna, addressing Y-o-Y declines in Skoda May 2025 sales.
- Expand EV Plans: Launch the Enyaq EV in 2025 to tap India’s growing EV market, competing with Tata’s Nexon.ev and Mahindra’s XEV 9e.
- Enhance Customer Experience: Build on digital showrooms and maintenance packages like Supercare to boost ownership satisfaction, supporting Skoda May 2025 sales growth.
Conclusion
The Skoda May 2025 sales figures reflect a brand capitalizing on the Kylaq’s success, achieving a 17% Y-o-Y growth to 6,740 units in a competitive market. The Kodiaq’s premium surge and the Kylaq’s strong debut in the sub-4-meter SUV segment highlight Skoda’s strategic focus, though declines in the Kushaq and Slavia signal challenges. With a robust network expansion to 350 touchpoints by year-end and upcoming launches like the Enyaq and facelifted models, Skoda is poised to strengthen its 2.5% market share goal. By sustaining the Kylaq’s momentum and addressing underperforming models, Skoda can build on Skoda May 2025 sales to cement its place in India’s dynamic auto landscape.