Kia continues to be a notable player in India’s automotive market, particularly in the SUV and MPV segments. The Kia April 2025 sales figures reveal a landscape of modest growth tempered by challenges, especially for its EV portfolio and premium models.
Strong Performers in Kia’s Lineup
| Make | Model | Apr’25 | Apr’24 | Growth Y-o-Y(%) | Apr’25 | Mar’25 | Growth M-o-M (%) |
| Kia | Sonet | 8068 | 7901 | 2% | 8068 | 7705 | 5% |
| Kia | Seltos | 6135 | 6734 | -9% | 6135 | 6525 | -6% |
| Kia | Carens | 5259 | 5328 | -1% | 5259 | 5512 | -5% |
| Kia | SYROS | 4000 | 0 | 4000 | 5015 | -20% | |
| Kia | Carnival | 161 | 0 | 161 | 230 | -30% | |
| Kia | EV6 | 0 | 5 | -100% | 0 | 520 | -100% |
| Kia | EV9 | 0 | 0 | 0 | 18 | -100% |
1. Kia Sonet: Steady Growth in Subcompact SUV Segment
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Sales: 8,068 units
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Y-o-Y Growth: +2%
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M-o-M Growth: +5%
The Sonet remains Kia’s best-selling model in April 2025. It continues to captivate buyers in the subcompact SUV segment with its aggressive styling, feature-rich offerings, and competitive pricing. The 2% year-on-year and 5% month-on-month growth suggest steady demand, helped by refreshed variants and dealer promotions.
2. Kia Seltos: Holding Ground Amidst Stiff Competition
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Sales: 6,135 units
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Y-o-Y Growth: -9%
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M-o-M Growth: -6%
The Seltos, once a segment leader, is experiencing some pressure with a 9% decline year-on-year and a 6% dip month-on-month. Increased competition from new rivals and rising consumer preference for newer designs have contributed to this decline. Kia may consider product updates or marketing strategies to regain lost momentum.
3. Kia Carens: Stable MPV Sales with Minor Decline
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Sales: 5,259 units
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Y-o-Y Growth: -1%
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M-o-M Growth: -5%
The Kia Carens, a popular MPV choice for families, remains fairly consistent. The slight decline signals some buyer hesitation possibly due to new entrants in the segment or changing preferences toward SUVs, but it retains a loyal customer base.
Emerging Models and Challenges
4. Kia SYROS: New Launch Generating Interest
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Sales: 4,000 units (new model)
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M-o-M Growth: -20%
The SYROS, Kia’s newest subcompact SUV offering, saw promising initial sales numbers. However, a 20% month-on-month decline indicates early market volatility or supply constraints. This model’s performance will be critical for Kia’s growth in the budget SUV segment.
5. Kia Carnival: Premium MPV with Limited Volume
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Sales: 161 units
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M-o-M Growth: -30%
The Kia Carnival caters to premium MPV buyers but continues to register low volumes. The 30% month-on-month drop is indicative of its niche appeal and limited market presence compared to more popular SUVs.
6. Kia Electric Vehicles: Facing Market Headwinds
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EV6 Sales: 0 units (-100% Y-o-Y, -100% M-o-M)
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EV9 Sales: 0 units (-100% M-o-M)
Kia’s electric models, the EV6 and EV9, have yet to make a significant impact in India. April 2025 sales show no recorded units for either, reflecting challenges such as supply chain issues, limited charging infrastructure, or pricing hurdles. These figures highlight the uphill battle Kia faces in establishing its EV portfolio in the Indian market.
Summary Table: Kia April 2025 Sales Overview
| Model | Apr ’25 Sales | Y-o-Y Growth | M-o-M Growth |
|---|---|---|---|
| Sonet | 8,068 | +2% | +5% |
| Seltos | 6,135 | -9% | -6% |
| Carens | 5,259 | -1% | -5% |
| SYROS | 4,000 | New | -20% |
| Carnival | 161 | New | -30% |
| EV6 | 0 | -100% | -100% |
| EV9 | 0 | New | -100% |
Market Trends and Implications for Kia
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SUV and MPV Strength: Kia’s core strength lies in the SUV and MPV segments, with models like Sonet, Seltos, and Carens forming the backbone of sales. The Sonet’s steady growth is a positive sign for the brand.
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New Model Launches: The SYROS launch shows potential but also highlights the volatility of new introductions in a competitive market.
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Electric Vehicle Challenges: The absence of sales for Kia’s EV models in April 2025 underscores the challenges in establishing electric vehicles in India’s current ecosystem. This calls for enhanced infrastructure, government support, and competitive pricing.
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Competitive Pressure: Declines in the Seltos and Carens sales reflect growing competition from both domestic and international automakers, requiring Kia to innovate continually.
Conclusion: Kia’s Path Forward in April 2025
Kia’s April 2025 sales reflect a company balancing steady successes with emerging challenges. While models like the Sonet continue to draw consumer interest, the pressure on flagship and electric vehicles indicates areas needing strategic attention.
To maintain and grow its foothold in India’s fiercely competitive automotive market, Kia must focus on product innovation, aggressive marketing, and expanding its electric vehicle infrastructure. The launch of the SYROS marks a step in the right direction, but sustaining momentum will require constant adaptation to evolving consumer demands.
Kia’s ability to combine affordability, technology, and style across its portfolio will be crucial as it seeks to navigate the next phase of growth in India’s dynamic automotive sector.