MG Motor India had a month of dramatic contrasts in April 2025, with its new entrant Windsor leading the charge, while long-time models like Hector, Gloster, and Astor experienced steep year-on-year (Y-o-Y) declines. The Morris Garage April 2025 sales data suggests a clear transition underway in the brand’s Indian lineup.
From the EV-centric ZS to the newly minted Windsor, MG is banking on modern, tech-forward offerings to regain traction in a highly competitive market.
Morris Garage April 2025 Sales: Model-Wise Performance
| Make | Model | Apr’25 | Apr’24 | Growth Y-o-Y(%) | Apr’25 | Mar’25 | Growth M-o-M (%) |
| MG | Windsor | 3660 | 0 | 3660 | 3641 | 1% | |
| MG | Hector | 977 | 1813 | -46% | 977 | 547 | 79% |
| MG | ZS EV | 864 | 536 | 61% | 864 | 856 | 1% |
| MG | COMET | 191 | 993 | -81% | 191 | 173 | 10% |
| MG | Astor | 133 | 1019 | -87% | 133 | 184 | -28% |
| MG | Gloster | 4 | 124 | -97% | 4 | 100 | -96% |
Windsor
- April 2025 Sales: 3,660
- M-o-M Growth: +1%
The newly launched Windsor has been a bright spot in Morris Garage April 2025 sales, contributing over 3,600 units. Positioned as a tech-rich premium SUV, it’s quickly becoming MG’s new anchor in India. Consistent performance MoM also suggests a strong order pipeline.
Hector
- April 2025 Sales: 977
- Y-o-Y Growth: -46%
- M-o-M Growth: +79%
Once MG’s flagship product, the Hector has struggled to retain relevance. However, a 79% MoM surge in April hints at renewed dealer push or attractive pricing campaigns. Still, the massive Y-o-Y drop confirms it’s no longer the volume magnet it once was.
ZS EV
- April 2025 Sales: 864
- Y-o-Y Growth: +61%
- M-o-M Growth: +1%
The ZS EV remains a solid performer in MG’s portfolio. A 61% Y-o-Y jump shows increasing consumer trust in electric mobility. While the 1% MoM growth is modest, it represents consistency in a nascent EV market.
COMET
- April 2025 Sales: 191
- Y-o-Y Growth: -81%
- M-o-M Growth: +10%
Designed as an ultra-compact EV for city dwellers, the COMET hasn’t lived up to initial expectations. Its sales have plunged compared to last year. The 10% monthly uptick may reflect promotional efforts, but long-term viability remains questionable.
Astor
- April 2025 Sales: 133
- Y-o-Y Growth: -87%
- M-o-M Growth: -28%
Once aimed at younger urban buyers, the Astor has seen dramatic declines. With just 133 units sold and a 28% monthly drop, it may need a major refresh or repositioning to stay relevant in the subcompact SUV segment.
Gloster
- April 2025 Sales: 4
- Y-o-Y Growth: -97%
- M-o-M Growth: -96%
Gloster is nearly off the radar. With only 4 units sold, it represents a steep fall from previous volumes. Despite being a well-equipped full-size SUV, high pricing and limited differentiation have severely impacted demand.
Summary Table: Morris Garage April 2025 Sales Snapshot
| Category | Model(s) | Performance |
|---|---|---|
| Top Performer (New) | Windsor | Strong debut with consistent M-o-M growth |
| Top EV Performer | ZS EV | +61% Y-o-Y growth shows rising EV interest |
| Biggest Decliners (Y-o-Y) | Hector (-46%), Astor (-87%), Gloster (-97%) | Traditional ICE lineup under pressure |
| Modest Recovery (M-o-M) | Hector (+79%), COMET (+10%) | Campaign-driven short-term lift |
Conclusion: MG’s Strategy Shifts to New Age Mobility
The Morris Garage April 2025 sales reveal a brand at a crossroads. While Windsor and ZS EV show forward momentum, legacy models like the Hector and Gloster are clearly fading.
To stay competitive, MG must:
- Scale Windsor availability and follow up with new-age design offerings
- Double down on EV leadership with the ZS and possibly an updated COMET
- Revisit positioning and pricing for Astor and Gloster
With the Indian market quickly evolving toward tech, connectivity, and sustainable mobility, MG’s future success depends on how quickly it can move away from the old and accelerate toward the new.