Hyundai Motor India closed March 2025 on a strong note in terms of overall volumes, supported by continued growth in its core SUV models—Creta and Venue—and a significant jump in compact sedan sales through the Aura/Xcent. However, some models such as Exter and Tucson saw steep declines, pointing toward shifting consumer dynamics in the competitive Indian automotive landscape.
This analysis breaks down year-over-year (Y-o-Y) and month-over-month (M-o-M) trends across Hyundai’s key offerings to understand what’s driving performance and where challenges are emerging.
Strongest Performers: Creta, Venue, Aura Deliver Solid Gains
Creta
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March 2025 Sales: 18,059
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Y-o-Y Growth: +10%
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M-o-M Growth: +11%
The Creta continues to be Hyundai’s most successful model. Double-digit growth across both Y-o-Y and M-o-M metrics confirms its dominance in the midsize SUV segment. The recent design refresh and strong diesel demand have kept it ahead of rivals like the Grand Vitara and Harrier.
Venue
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March 2025 Sales: 10,441
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Y-o-Y Growth: +9%
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M-o-M Growth: +9%
The Venue also posted a strong performance, likely driven by demand for compact, feature-rich SUVs. Consistent growth signals its continued appeal to urban buyers.
Xcent / Aura
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March 2025 Sales: 3,052
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Y-o-Y Growth: +44%
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M-o-M Growth: 0%
This is one of Hyundai’s most improved models Y-o-Y. The Aura, in particular, is popular with both fleet buyers and individual customers looking for a reliable, affordable sedan.
Steady Movers: Verna, Alcazar, i20 Elite Show Consistency
Verna
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March 2025 Sales: 1,431
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Y-o-Y Growth: +1%
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M-o-M Growth: +3%
While the midsize sedan segment continues to shrink, the Verna is holding its ground thanks to premium features and sporty positioning. However, growth is marginal.
Alcazar
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March 2025 Sales: 1,436
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Y-o-Y Growth: 0%
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M-o-M Growth: +7%
The Alcazar’s steady performance suggests a stable customer base looking for three-row practicality without stepping up to a premium segment.
i20 Elite
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March 2025 Sales: 3,483
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Y-o-Y Growth: 0%
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M-o-M Growth: +2%
Despite stagnation in the premium hatchback space, the i20 Elite continues to deliver predictable sales. The flat Y-o-Y result signals saturation in this segment, even though there’s minor monthly improvement.
Models Under Pressure: Exter, Tucson, IONIQ 5
Exter
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March 2025 Sales: 5,901
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Y-o-Y Decline: -30%
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M-o-M Growth: +10%
One of the most notable drops Y-o-Y comes from the Exter. After a strong start in 2024, its demand has softened. While M-o-M growth is a positive sign, the year-long drop indicates rising competition, especially from Tata Punch and Maruti Fronx.
Tucson
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March 2025 Sales: 155
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Y-o-Y Decline: -30%
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M-o-M Decline: -23%
Hyundai’s premium SUV continues to struggle with both volume and market positioning. Its relatively high pricing and limited appeal compared to rivals in the segment are contributing to the sharp decline.
IONIQ 5
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March 2025 Sales: 19
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Y-o-Y Decline: -71%
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M-o-M Decline: -5%
Sales remain minimal, reflecting the limited adoption of luxury EVs in India. Despite international accolades, the IONIQ 5’s price point and infrastructure limitations restrict its scalability in the Indian context.
Grand i10: A Legacy Model Showing Signs of Slowdown
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March 2025 Sales: 4,094
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Y-o-Y Decline: -19%
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M-o-M Growth: +2%
The Grand i10 is no longer the volume leader it once was. As the hatchback market shrinks and consumer preferences shift to SUVs, the Grand i10 continues to see a drop in relevance, though it maintains a loyal base.
Summary of March 2025 Sales Performance
| Segment | Model(s) | Performance Overview |
|---|---|---|
| Best Y-o-Y Growth | Xcent/Aura (+44%) | Gained traction in sedan market |
| Top Volume Seller | Creta (18,059 units) | Leading Hyundai’s portfolio with steady growth |
| Most Volatile | Exter (-30% Y-o-Y, +10% M-o-M) | Competitive pressure and market correction |
| Weakest Performer | IONIQ 5 (-71% Y-o-Y) | Niche EV offering with minimal adoption |
Final Thoughts: Hyundai Navigates a Shifting Market
March 2025 highlights Hyundai’s solid grip on the SUV and compact sedan segments, but also raises red flags in premium and electric categories. The Creta and Venue continue to anchor the brand’s success, while models like Exter and Tucson require renewed attention in terms of marketing, pricing, or variant refreshes.
Key priorities for Hyundai going forward should include:
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Doubling down on mid-size SUV leadership with continuous upgrades to Creta and Venue.
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Reinvigorating premium offerings like Tucson with better value propositions.
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Expanding EV accessibility to boost adoption beyond niche audiences.
With the right strategy, Hyundai remains well-positioned to strengthen its market share even as competition intensifies in 2025.